How to Leverage Energy Leadership to Increase Success with Tina Unrue

Tina Unrue is a certified life and mindset coach and the founder and owner of Selfish Mama. At one time, Tina yearned for more from life. She wanted to enjoy life and motherhood, not just for her own fulfillment, but as a model for her young daughter. It was the pursuit of life coaching that allowed Tina to realize that she was what her life had been missing. She was her “more.” She now guides other moms back to themselves to enjoy life, not just survive it.


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Here are so follow up questions I got to ask!

How/why did you start your business? 
Short answer: Because my government job felt like a slow death. I had a baby girl at home I wanted to spend more time with and I lacked a sense of work/life balance. Long answer: I became a mom to a 2.5 pound baby girl in 2009. She was delivered three months premature.

Although I knew becoming a mom meant I’d want the best for my child and that I’d be her cheerleader and advocate til the end of my days, I didn’t realize how severely that would be tested from Day 1. The struggle to ensure she was healthy and grew steadily was obviously the job of the stellar team of doctors and nurses. I, too, had a major role of course; not only because I wanted to, but because I had to.

The struggle to find work/life balance after having a premature child was excruciating. I wanted to be with her all the time, but couldn’t afford to stay home. So I became immensely resentful of my job. I blamed it for my limited time with my daughter. I blamed it for adding stress to my life. I blamed it for a 2+ hour commute each day that only contributed to my absence from my daughter’s life. Finally in 2015, I became brave enough to identify next steps for a new career that would allow me to spend more time with my daughter. I pursued life coaching as a career in 2016 and became certified in January 2017.
What makes your business unique? 
I think three things make my business unique. 1) I have my own program called ALIGN, which is based upon the five key tenets that I attribute to changing my life from surviving to thriving. 2) I am a certified Energy Leadership Index - Master Practitioner, which allows me to assess and debrief clients on their unique energy profile. It's similar to the Enneagram, yet is attitudinal rather than personality-based. It gives clients the freedom and responsibility to create their lives vs be defined/limited by the answers. 3) I guide my clients to assess their lives through the lens of motherhood. Motherhood is often seen as just a role, but it can be a very powerful tool as well. I challenge my clients to see things differently to help them step into what they want for themselves and their families.
What impact do you want to have in the world or change you want to see or make happen? 
I want to empower mothers to seek, believe, and step into their value and potential. I believe most moms, if not women in general, value the importance of external voices and needs above their own. We are natural givers. But when we do so from a place of expectation, exhaustion and resentment, it further depletes us rather than energizes us. Creating a life we actually enjoy and one that demonstrates self-awareness, self-knowing, and self-regard isn't just good for us, it's valuable for our kids.
Are You Happy with your business, What makes you happy And What Would You Change? 
I am happy with my business! I love supporting other women as they transform their lives. If I had a magic wand, I'd have all the backend systems configured and easy to use.
Did You Experience Failures? If So, What Did You Learn From Them 
Of course I experience failures. If I didn't, it would mean I'm not trying hard enough. Some failures are related and just reinforce the need to keep going, to keep showing up, to keep trying. Other failures might help me realize something specific, like technical-, financial-, or systems-related changes that need to be made.
How Did You Handle Adversity And Doubt? *
I handle adversity and doubt by reminding myself that it's normal and part of the process. It's normal to not always be confident, especially as I pursue things outside my comfort zone.
Do You Plan On Growing Your Business? How? 
Yes. I'm developing group and self-paced ways to serve my clients, which will help with in-the-moment needs and at a cheaper price point than 1:1 coaching. Many clients deal with the same issues, and I'm working to address those things so that life coaching is more accessible.
Do you think self love and trust is important in running a successful business? Why? 
Without a doubt, especially for women. I believe we all know intuitively what we should do and shouldn't do, what direction calls to us. We have to practice listening to and prioritizing our own voice over external ones. There's value to seeking tactical or strategic advice, but we should be listening to what resonates with us, not just following guidance blindly.
What advice would you give someone who is interested in starting their own business? 
If the interest is there, honor the calling on your heart. Have faith in yourself to take the next right step. Don't allow the fear of not having it all figured out be a reason to keep you from starting a business. None of us can see the entire path. I believe success comes from believing enough in ourselves that we'll figure it out. Just one step after the other is all that's required.
If you would rather read the interview, feel free to check out the full transcription below!