The Entrepreneur, The Business Plan and Success with Melanie Day

cosmetologist curls dudley beauty products hair expert hair loss oway patric bradley positivity rob willis salon owner sam villa self love successful female wellness guru

Curly, wavy, or straight, however, it may seem our hair is our crowning glory. One of the ways we can manifest our self-love is by taking care of our crown. But not only must it look good, but we must also feel great and accept the natural beauty bestowed upon our heads.

Melanie Day is a salon owner, collaborator, and wellness guru. Melanie is a Board Certified Cosmetologist with a focus on curls, healthy hair, and holistic therapies for hair loss. She also believes that that to love our hair is the beginning of loving ourselves.

 

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Here are so follow up questions I got to ask!

How/why did you start your business? 
You've Got Curls was actually the name of the very first workshop I hosted for curly hair 10 years ago this month! The idea and name came to me while sitting on the couch watching T.V. At this point I had been working behind the chair for a few years and the natural hair movement was just kind of getting started. I started this business out of love for hair, people, and providing for a need that wasn't being met. I knew deep down that I wanted to help women along the journey of loving themselves and their hair.
What makes your business unique? 
My approach along with the clientele 
What impact do you want to have in the world or change you want to see or make happen? 
That's a heavy question. The impact I want to have on the world is for the people I'm around to know that I love and care for them. The change that I want to make happen especially in the beauty industry is that textured hair is taught throughout the entire curriculum of beauty school. Our world is becoming diversified every day and we need to have a working knowledge of how to take care of the clients who sit in our chair who have hair different from us!
Are You Happy with your business, What makes you happy, And What Would You Change? 
I'm extremely happy with my business as it been a labor of love for the past 10 years. What brings me joy is the fact that I've been able to change how women view themselves mentally, physically, and spiritually. I honestly wouldn't change anything about my process. This journey that I've been on has taught me invaluable lessons. Those would be patience, persistence, and confidence.
Did You Experience Failures? If So, What Did You Learn From Them 
YES! Bad haircuts, failing a major hair color certification and being bullied. These experiences taught me that not everyone wants you to genuinely succeed but at the same time, good mentors are out there. I've been very fortunate to have a network of friends and advisors to guide me through my beauty career. If at first, you don't succeed, try, try try again
How Did You Handle Adversity And Doubt? 
I've learned to handle adversity by focusing on gratitude. Also, thinking about others before me who might not have had the resources but still succeed against the odds. Do you know how a diamond is created? It's created under high temperature and intense pressure. The process may not be pretty but the outcome is priceless.
Do You Plan On Growing Your Business? How? 
Yes, I'm currently launching a virtual hair care academy. We help women of color who are experiencing hair loss to IDENTIFY the root cause while educating them on HOW to manage their textured hair. So they can alleviate the emotional trauma, restore their image, and become a phenomenally confident woman.
Do you think self-love and trust are important in running a successful business? Why? 
Absolutely! In the world of business, we oftentimes sabotage ourselves with negative thoughts. Fear is the greatest enemy and so is doubt. Self-love is so important because our friends and families may not understand the decision we made in becoming an entrepreneur. We must trust the process of our dream and make it come to a reality.
What advice would you give someone who is interested in starting their own business? 
My advice would be to always ask questions, educate yourself, and seek credible advice from your local SBA, SCORE, or other business centers.
 
 
If you would rather read the interview, feel free to check out the full transcription below!
 
Trusting your intuition will lead you to create a passionate and joy-filled life. Are you ready to get turned on to a new way of thinking? Are you ready to meet people who have conversations that speak to the things that truly light you up? What if you had access to a podcast that featured women, just like you, who shared stories that empowered you to let go of a lifetime,
to others' expectations and to start living in the now with passion and joy, I'm Jacqueline Rodriguez, founder of your intuitive light coaching owner of enlightened styles, holistic salon, and your host of the intuitive light podcast for the enlightened entrepreneur. My goal is to help women recognize how tightly they are tied to negative thoughts and other people's expectations so that they can fully embrace and become the untethered CEO.
They've always wanted it to be. You're about to meet some amazing women who will inspire you to untether yourself from any fears, the negativity that you carry, and become the untethered CEO of your life. This podcast is for you woman champion, warrior, entrepreneur, mother phenomenon. Hello, and welcome back to the intuitive light podcast. And I'm your host Jacquelyn Rodriguez.
I am your intuitive healing business coach. And I am on today with Melanie day. She is a salon owner, wellness guru, and collaborator who works with women to make sure that they not only feel or look good, but they also feel good about themselves and show self-love. So we have so much in common and I'd love to bring her on now.
Melanie. Welcome. Hello, how are you? I am great. Thank you so much for being here today. Thank you for having me. Of course. So we do have a lot in common and I cannot wait for everyone to hear all about your story and what you do. So tell us a little bit about you. Yeah, so basically I'm,
I've been behind the chair professionally for about, I just did the math the other day, I think like 16 years. Um, so came right out of high school, went into beauty school, um, got my license when I was 21 and the rest is history. Um, I am the shop baby. So I was raised around the beauty industry,
my parents, they used to sell hair products and they were distributors or, um, a small mom and pop business. And they would travel the circuit and travel around to different States and different salons. And I was the back seat a lot of times once at these places at a state, Ohio, North Carolina, different, different places, but that was where the love first came about,
was through my parents and they used to own a salon. So that was kind of being raised up in the industry is how it started. That is awesome. Yeah. I mean, you can tell the love that you have for hair and what you do. And it's so cool that you grew up in that. And then you started so young caused me to start in the hair industry,
my parents didn't have anything in the hair industry. They were more, um, entrepreneurs in their own sort of having a restaurant, which I ran. I'm not a cook, not a good look for me. I'll do hair all day, but don't ask me to cook. Uh, but I got my license in high school, graduated high school and cosmetology at the same time.
So I've been in it for a really long time too. And I, I love what our industry has to offer. Um, but I also see a lot of things that I would love to change about our industry because it's so important to me and that's where we really get into like the wellness and, um, the way things really happen in salons.
Um, and I know that you have a lot of that background as well. So what, what are you doing with your, with your business or beauty business? Sorry. Yeah, so what I do with my video, my beauty, um, what I do with my beauty business is basically, you know, look at my clientele as, as a whole,
um, you know, because a lot of times everything is very much connected and, um, women are coming in and they may be going through things and like, you know, I want a color change or I want a haircut. I just want to shave my head. Let's talk about it. You know, what kind of got you on the idea of wanting to do it?
Like right now, people are talking about Tiffany Haddish because you know, like she went on, Instagram's like, you know what, I'm just going to, I've always wanted to be bald. I'm just going to shave my head, just be bold. And they were like, are you okay? Like, are you going through something because as women, that's kind of what we do?
Like we move when we lose control, we just cut our hair off and we want to start fresh or go green, green, or blonde or blue or whatever it is. But that's, for me, that's what it is, is looking at the person as a whole, um, in seeing where that lies and getting to know every single client as an individual,
not as a segment or as a group, but as an individual and trying to come up with something for them. Yeah. And that's, um, really like being a hairdresser is one thing. But as we know, being an entrepreneur, it doesn't always go hand in hand, but you've really embraced both. Um, and you know, I really wanted to know,
like, what does it mean to you, especially in the beauty industry to be an entrepreneur? Well, that's, that's a lot, I think for a lot of people, for a lot of stylists, they feel like, you know, I just want to have my own setup. I want to have my own salon. Um, and I think we've all been there,
kind of doing that. But honestly, for me, it's being able to live out my ideas and see how that can happen, um, and make it, you know, whether it's like a six-foot spot, you know, wherever you're in someone's salon and you just have a little corner spot in the back, which is where I came from, you know,
by the window. That was, that was my area. And I made it happen. And I transitioned from, um, a probably own salon to working for myself by myself. And I made sure that regardless of what my setting was, I was present and focused on my clientele and granted as my business inside of somebody else's business. And that's so important for,
um, the beauty industry, because it really is who we are, is our business, how we treat our clients, how we structure, the time that we have with them is our business, whether we're working for someone else or going out, um, and doing our own thing, you know, and the more we really lean into that and not just think of ourselves as only hairstylists,
but entrepreneurs. I think the more that our, our industries can grow. And the more I think that it's a different experience. Do you, do you notice that like when you really are very focused on being an entrepreneur as a hairstylist, it's a different experience than just going in and doing hair for someone else, um, and waiting for that to happen.
Yeah. And I want to say this, and I think this is, you probably agree with a lot of creatives. Um, you know, not all of us have the ability to manage finances, manage a business, to manage, um, clientele. We just want to have fun and create, and that's fine. But, um, for people like you and I like,
we are able to kind of split both. We're able to still be creative and still run a profitable and successful business, but that takes a lot of that. That takes a skill set within itself. Most definitely that takes a different, that takes a very different skillset. And that's why I feel, um, you know, a lot of times in beauty school,
they sell this dream that you're going to be successful. You're a scar. You're awesome. You know, you do you and you go out there and you change the world, but they don't tell you the realities of things. You know, they don't tell you, this is what you need to do to set yourself up to be that person. This is what you need to do to find your market.
They do, but maybe not guide you in the way that you really should, should go. This is what you need to do. If you want to, um, not get sued by a client that you accidentally left a product on for too long, you need to set up an LLC. So they don't come back to you. And under your person,
like all these different things that you learn, hopefully, you learn before it happens. But for some of us, we learn it as we go and we employ and we implement it because we learn to like, Oh man, yeah, probably shouldn't have done that. So let me make sure I have this basically. Yeah, yeah, no, I agree. And I think there's absolutely nothing wrong with just wanting to be a hairstylist and a creative.
I think you still have to run it with an entrepreneur mindset because we can't just wait on someone else to tell us, you know, what we need to do. Like we really need to take control of our chairs, but it's okay. If you don't want to be a salon owner or go out on your own and work. I mean, I know us a ton of super successful hairstylists who are commissioned based.
Yeah. But because they run it with a mindset of an entrepreneur, maybe they don't have to deal with the finances. They don't have to buy all the stuff and that's perfectly fine, but there's a mindset shift. I think that that's where it goes to be super successful because I believe wholeheartedly that not every hairstylist should be a salon owner or have a solo,
um, booth rental, because there's so much behind it that some people just aren't good at and don't want to do. And you shouldn't have to do anything that you don't want to. I think you and I were very lucky because we have those different, um, mindsets. And like, I actually super enjoy being an entrepreneur, like running it from the ground up,
but not everybody does no, no. And it takes, it takes a lot of patience and a lot of, um, you know, and I want to say this, we live in a microwave generation. Jacquelyn where people want things right now and they don't want to work for it. And they're so, you know, amazed by what they see on social media,
by what this person posted on Instagram, Facebook, look at me, look at what I'm doing on social success, but they don't see the grind that happens at night. They don't see the tears. They don't see the sacrifice relationships. They don't see the weekends that you may not be with your family. They don't see any of that. They just see the after.
So there's a lot, there's a whole lot to that because we do live in a very, we want everything right now, what we want. We, we think we deserve so much more. And because we see these over overnight successes, you've been in your business for, you know, how long I've been doing hair for 20 some years and I've owned my own salon for 10 years.
And it's funny because thank you, thank you. And it's been amazing. And then I've coached for the last almost three years, but it's funny because when they see things happening now on social media, people who haven't been following me the whole time, they do seem the kind of like the overnight success. Oh, you start it. And you're doing so well.
No, no, no. I've been in this way longer than you, what you see on social. And I do think that it's super important that we have these conversations that we show that there is a lot of sweat and tears and emotions and roller coasters that go through with being a successful, either hairstylist or entrepreneur, or just success in your own terms,
right. It's not this overnight thing. And I think that it's, it's very important to really hone in so that people can see that, that there are so many ups and downs, um, and that we really have to be graceful with ourselves. And when we're talking entrepreneurship, like what are a few of the things that truly helped you on your journey as an entrepreneur?
Wow, that's a good one. Um, and you probably would agree with me because, in this industry, this industry alone could be very, um, cutthroat. Um, you know, and I've been very fortunate to have solid people around me since day one and that's a blessing of itself, you know? So that has helped me having solid people, um,
good mentors that are, that really wants to see you succeed. Um, and they see something in you before you even see it in yourself. Um, that helps out a lot. And then too, I would think if you, if you have an idea, you know, dream big. And I think as entrepreneurs, we're naturally dreamers by nature.
I think we're dreamers by nature. Um, and we sit and we think, well, what if, why not? Let's, let's put it out there and, and see what happens. We're risk-takers. A lot of us wouldn't do this. If we didn't want to take a risk. I mean, who, who wants to do all this stuff that we do,
but we're risk-takers. Sometimes I think I'm a little too much of a risk-taker, but Hey, it's gotten me listening to my intuition and really honing in on the clarity that I have of who I am and what my goals are. All the risks so far have been amazing. And then the ones that didn't turn out so well now I learned from the pivot and keep it moving,
but not for every single person because it does take a special Eskin to be able to get through those. Yeah, absolutely. Absolutely. Um, and I'm trying to think what else, so you were saying like entrepreneurship, um, what has helped me also to, I think, um, people that are solid with business is, is actually, is probably the biggest thing because success leaves clues and successful.
People will always either show you by action or, um, or you can follow their steps, see what they did. And that, that has helped me out a lot. So mentorship people around you following, I think, you know, you really hit the nail on the head. When you said that you had people in your life that saw something in you before you could even see it.
And that doesn't necessarily mean family or friends. I think it's also who we surround ourselves with. Sure. And because of the internet now, like I would have never met you if it weren't for the internet and for creating communities outside of our just tight-knit, little families and people around us. So we're very much in control of the people we surround ourselves with.
Right? You don't have those people who see something in you and who want to support you and see you succeed. I highly suggest finding them they're out there. I, and honestly, this is the entire basis of my podcast is because I am one of those people like I'm out here strictly to support, to lift others up, and to create those communities because I know how important it is.
Right. Yeah. And I feel like that's really important, especially, um, you know, in light of the climate that we're in right now, that community is so important. And for me, I think about one of the things that really help my business to be successful. I think about the old TV show, cheers, you know, people like to go to a place where everyone remembers your name,
right. And things happen. We tend to go back to places where we feel comfortable, where people know us, where there's a community, where we are, there's a sense of belonging. And I think that's something special that we as beauty creators have most definitely. And we get such a chance to be so personal with our clientele, that the more that we can understand the community and we're here to serve.
And that kind of brings me into the next question, like understanding your community and how to serve them. Like how, how did you tap into your community, and what you want it to do to serve them? So my community actually started when I was in PT school, right. So I knew, um, from my personal experience that I didn't want to be just,
you know, another typical black hairdresser that only does just black hair, but I wanted to do everybody's hater. And I also realized too, that that is something that we're not taught in school, you know, point-blank. We're not. And, um, the struggle that I went through early one was that in order to get through beauty school,
I had to cut my braids out and my hair is all-natural. So I didn't have any, I didn't have any chemicals, no relaxing, no nothing. And I had to basically relax my hair in order to comply in order for me to complete beauty school. So that set the tone for where I wanted my market to be. And, um,
it taught me that, you know, there's a lot of people that want to learn how to do their hair, but there's also, um, people that don't want to always relax their hair. There's always, I mean, in that knowledge, 20 years ago, this whole like natural hair movement was just kind of coming onto the scene. I mean,
it's exploded now, but I was coming around. Like, we were kind of like the beginning of it and it's kind of exciting. Um, but that's where it started for me as sort of me in beauty school. And then, um, in 2010, the actual brand you've got curls was developed because that was the name of my first, um,
curly hair workshop. And with that workshop, it was still focusing on women, female empowerment, but, um, for all walks of life, for all, um, ethnicities and nationalities and hair types, and that's how it started. And then it grew into the business, but it was at first, it was just the name of a workshop ironically,
but it's a perfect name. And I think it embodies everything that you are showing and you're doing. And, um, I was really interested in, you know, your entire business, but then also I love how you specialized with the hair loss. Yes. And that's a huge piece because I too, we, um, we have, uh, hair loss,
things that we really help and we, we approach it in a different way Then Rogaine at somebody. Cause that's pretty much all we learn too. Right. Yup. Yup. So I really loved that part of it as well. If you want to tell us a little bit more about what you actually specialize in. Yeah. So, um, the front end of the business is I specialize in,
um, basically, um, helping clients educate them and their texting here and how to work with it at home. And then on the back end of the business, which is now coming to the front end is where I'm focusing on hair loss and hair restoration. Uh, my approach to it is because I've been taught, um, so many different,
um, arenas with it is more from the psychology side of it. And trichology is basically the science of hair and scalp, um, disorders, and things like that. So a lot of times when clients go to a doctor or they're going to another practitioner, a lot of times Rogan is the answer or steroid injection is the answer, but it's not getting necessarily to the root cause.
Um, and for me, it's, it's looking like once again, holistically getting to the root cause of what is potentially causing this issue in how can I hope you along with the resources that I have access to, cause I have access to a lot of resources help you regain your confidence, give back what you're trying to. Um, if not, if that's not a possibility,
how can we manage it? And I love the holistic part of it getting to the root cause I think is so, so important. And it's something that is so overlooked in the doctor field, um, in the beauty industry, like we don't, we put bandaids on a lot of the things and we don't really get to the root cause. Uh,
I mean, even when we're just talking about bleaching hair, like we do, so harshly, and we don't even think about like the longevity of it and what it is going to be the root cause of damaging our scalps like that and the products that we're putting on it. So I really love that you go a holistic route with that because we need more of us out there and we need more stylists to take on that approach.
Cause there can never be enough. I think our industry, in general, would benefit from us changing more to the holistic route, but then also educating our clients so that they're educated consumers and they know that there is a difference and that there are options out there that we don't have to just put more and more bandaids on. Um, and all the toxicity of everything that's around us makes a huge difference.
Absolutely. Absolutely. Yeah. So, um, and then another thing is to Jacquelyn is, is that there's so much misinformation that's out there when it comes to hair loss. Um, even when it comes to, you know, how you can manage it, you know, like I'm seeing like, Oh, you know, just use rice water and,
and use, um, you know, onion, water or use, um, you know, like, I mean, there's, there's so much stuff that's going that's out there that women are desperately seeking answers and you know, our job as professionals are to, I mean, we're not doctors, some of us might be, I mean, there are,
there are, um, cosmetologists that are actually dermatologist too, but for the majority of us, majority of us are not medical professionals. So like we have to remember like we stay in our lane so to speak and, you know, realize, okay, like, you know, we're not, um, diagnosing, it appears to be, but you know,
this is, I would suggest that you go to this person, you know, they can kind of help you out a little bit more. I'll be more than happy to help him manage it on the back end here. Yeah. Well, I think it's working together. Um, and I don't know about you, but my experience of trying to work with a certain dermatologists and certain things like there's a lot of miscommunication there.
Um, and I think the more that we can work together and when we are working with our clients, showing them yeah. Here are the people that I trust and that they will help you take care of it more holistically as well. You know, cause even when we're talking about dermatologists or going to a doctor, there are natural paths out there that can help where that's their lane and then we help on the other end of trying to recover what we can or just simply manage.
Right. Right. Yeah. And I think that that's a huge part of knowing our community and serving our community. When we're talking about business, like going through all the pieces, like how did you come up with your strategy to help? Like, or do you have a strategy? How did I come up with my strategy to help? So, um,
honestly, like I don't really have a strategy for that. Do you know? Um, I have more of a strategy for building the business now, as far as a strategy, like I do have a strategy when it comes to steps, um, with hair loss and you know, how to assess it that way that I do have a strategy for. But once again,
I think it's very individual. Um, you know, you kind of have to take it case by case and see how each person is and how they respond. Um, and you know, not everybody, um, not everybody responds the same, you know, not everybody wants to put into work. I can only do so much, but if you're not doing the work at home,
um, or, or if you feel within yourself that, um, things aren't possible, then there's, you know, that it kind of hurts it too. I think the mindset is huge, especially when it comes to our health. Um, especially now when we're in such a fragile state of the world with COVID because we are still in the midst of COBIT and them,
our mindset around it. And whether we believe things are going to be okay or things are not going to be okay, it all boils down to the same thing. So with your hair loss, with the world, the perception of all of these things, it's a huge piece of the mindset thinking that you can get over this and, you know, heal and restore or manage properly.
Absolutely. Yeah. Do you teach a lot of that to your students or to your clients? Sorry. I do. Um, you know, mindset is a big thing. Um, I saw a post the other day. It was actually, it was really nice and I saved it. I wish I had, um, saved it for right now,
but it was basically was saying like, you can eat all the kale, you could do all the yoga, you can do all the supplements, but if you are not making the changes here in here, pretty much, it's not really gonna work in that. Wow. Like that spoke volumes to me. Oh, most definitely. It is that, um,
those subconscious thoughts. Cause if we're not changing the subconscious thoughts, then we are going to continue right back into the exact same habits, the exact same mind frame. Um, so the mindset is a very like popular word now, but really when you're working with things in your brain to change the subconscious and change the habits and the perceptions around things, it really starts there.
And that's why you've seen people who have, you know, and this gets kind of crazy, but like people who have literally healed from things with mindset and energy work and things like that, like it, it is a huge part of, you know, believing that you can do it and then taking the actionable steps around that. Oh yeah, absolutely.
Um, you know, I believe that, um, you know, like a person's past, uh, trauma rewires your brain, I mean, there's been a lot of science behind that. Um, and some of us are, um, are still trying to rewire that, you know, um, but it is true. Um, we can learn something and we can unlearn it.
Um, there are some things that are beyond our control. Um, that may take something a little bit more powerful, um, to undo that's that might be more deeply entrenched inside of us, to dig out. So yes, absolutely. And that's one thing, um, with, you know, simple things surface like with hair loss, I R you know,
or skin things that rashes or eczema to actually find a lot of those things come from deeper rooted issues that now are coming through in your skin or in hair loss. That's why, I mean, stress is directly correlated it to a lot of these issues, right? When we have a lot of stress, three months later, our hair can start falling out and it is super correlated.
And the more we can peel back the layers and get to that deep root at the issue, that's when we can start, um, making bigger changes. Yeah. Yeah. And it's helping people become aware of that, you know, in the news lately, um, there's been a particular, um, company and I won't name any names, but there's been a particular company that,
um, people were saying like, Oh, their product made my hair fall out. And I wanted to speak on that because, you know, sometimes we don't realize that at the same time we're using a product, we might also be going on. We might be going through tremendous amounts of stress. Like you mentioned, where my also have changed our medication.
We might also be citing like, Hey, like I want to change my diet all while I'm changing all of these things. But the only thing you realize is that you just changed your hair products. Oh. But that's getting to the root cause of things. And so I think I, you know, as professionals educating our clients on, Hey, if you see a reaction happening,
just stop using a product, regardless of what it is, organic, whatever. Um, if you're seeing certain things happening in your body, take note of it that sometimes now, like we're so consumed with everything that we're not, we're not listening. We're not seeing the warning signs that our body is telling us like, Hey, Hey, I'm going through something right now.
Like, I'm about to hit bread. I'm hitting her. I'm about to hit orange. I'm about to explode until it happens. And then when we do that, we're in such a state of chaos that it's harder to find the root cause of it. Yeah. Yeah. But that's what we as professionals like you said, we get a chance to do that holistically.
And that's why it's so important to take that approach because you help on the peel or you pull back those layers of that onion, that on the surface, it's just hair loss, but, or, or the product, you know, doesn't go or there's a reaction, whatever it is. Right. Getting deeper is so incredibly important. And something to look at for the people listening,
like, look for people like us. Like if you aren't in whatever cities and you can't come to us like there are stylists out there and there are people out there who want to help. It's just a matter of knowing that this is even an option because I find that a lot of my clients don't even know that this is an option. Right. Right.
And so you put it out there. I, you know, I will say Google has been one of my best, best friends in the last few years because people are searching. Um, you attract people, um, you attract a group that you want to be around. Um, and that response, what you're doing, I'm a firm believer at the believer in that.
Um, and people that are very specific. I ask clients all the time, how did you find me? I typed in curly hair, specialist, hair loss. I typed in, um, hair loss, um, blocks, you know, whatever they're particularly going through is what they typed in. So, and here's, here's, um, a little nugget I will share is that when you ask your clients how they found you really listen in one thing that has helped me not to repeat the same mistake that their previous stylist has made is to ask them,
what did you like about, what, what do you, what do you like about your salon experience? What do you dislike about the salon experience? People will tell you. I don't like that. They're late. I can't stand that she's on her phone. You know, I don't like being rushed. I don't like, um, waiting all day on this lawn.
I mean, these are things that you can tailor and make your business. And people are telling you what's a crave, what they won't create that experience right now, people are all about experience and we pay good money for a great experience. It's better than my, yeah, most definitely. I know that I do anywhere that I go. And it can be,
I mean, there's been places where I've gone, where it's mediocre, um, product, you know, like the products. Okay. But the experience is completely out of this world. Or we talk about, um, people who, I mean, businesses who have really created amazing experiences. Like I always go back to Dyson their experience. I mean,
the customer experience through everything They're expensive. Yeah. I know that no matter what issue I have with their products, I will get heard, taken care of, and always happy on the other end. Um, they are innovative. They are listening to what people want. I mean, they came out with the Dyson hairdryer, and then they came up with the wet wrap, and then they came up with a straightener.
But all of these products, they're expensive. You know, you better believe I will spend money on those because of the customer service because they heard their community of what they wanted because what they create is top-notch. But then they also are always there to serve their clients. And I like what you say about that because in a lot of,
um, business development classes I've taken that, that is something that's often talked about is looking at other higher-end brands. For instance, um, you may go into like a Louis Vuitton store or an army store, or, um, st. The rot, um, you know, to purchase higher in bags. You don't ask what the price is.
I mean, like the prices aren't there, like you, you already know that you, that you want to pay a certain amount of money, but depending on the, depending on, um, which company you're with, I mean, you could have that, that back could be with you for a lifetime and you have a lifetime of customer service, you know?
So I say that to say this, that to salon professionals, or just beauty professionals in general, your, your relationship with your client does not end when that client leaves your chair. You follow through, um, you follow through you say, Hey, you know, um, how are you doing? How are you enjoying your, your new color?
Um, you know, is it working out for you? Um, how, you know, let me know, like, how can I help you, um, style, you know, your new hair, because I know it might be a little awkward for you. And a lot of times people will write you a horrible review because they're frustrated because they can't replicate what you did at the shop.
And you know what my cut is off. I hate it. She jacked up my hair. Um, it's a mess, but in reality, is they just can't duplicate what you did at the shop. So if we can walk them through that, creating that customer experience, you know, that white-glove service through and through that makes it so much better,
especially in light of today because people are very, um, people will spend money and they'll spend good money, but they're very picky about where they spend it. Of course. Yeah. Because there's so, like you said, I think when we first started was the competition. There's so much petition out there. So what can we do too, you know,
be unique? What can we do to truly serve and give back? And that really falls for any business that we're in. How do we hone in and really up the service that we provide and create something unique? And then also like, you know, we were talking before in the beauty industry for anybody who's on for beauty, you know, the beauty industry it's been doing the same thing over and over and over again,
for years, we need to break the mold to think outside of the box and start giving a different type of service to our clients and also for us better. Um, and that's truly why I created my salon with all nontoxic organic, sustainable. I mean, even down to like my foils, I don't put foils on my clients because it's bad for the environment.
I know that we, as a whole, for, you know, the beauty industry, we usually leave a huge footprint. So my goal is less than my footprint. Can I get rid of it completely? No, but I know that there are strategies and things that I can do, and that's just my part. And that's one salon, but creating something where it's unique to you and what you believe in that's where we serve at our highest.
And I think that that's a really great takeaway that no matter what business you're in, where can you serve at your highest so that you can be successful, you can be happy in what you're doing and your clients will just flood in because they resonate so much with what you're doing, right? Yeah. Yeah. I think that that's, it's so incredibly important.
And I know that you are doing so many things to do that with your clients and you really have honed in and you're creating such a wonderful experience. And, um, uh, Oh, what's the word like the community. Yeah. I forgot the word community for a second. So with the community and everything, I know that you have a few different things going on.
You want to share with some of those with us. Yes. I always like to share. So, um, one thing I've been working on for a while probably since March and all this is that I've actually created a membership program and it is something that's really special because like I was saying earlier, I think one thing that COVID has taught us depending on where you live in the world is that,
um, sometimes you just want to be around people and you can, but you also really want to feel good about yourself. Even if you're just going downstairs to sit on the couch and talk to your friends over zoom, you want to look cute while you're doing it. Do you know what I mean? So, um, and I think that's, that's something that a lot of us said that a lot of us took for granted was getting our hair done when,
when we wanted to. Yeah. So I created a membership program that helps women of color who are experiencing hair loss, um, who are experiencing hair loss while also trying to manage their textured hair at home. That's a double whammy in itself because they're both, they're both really personal and that can be both really hard at the same time. And when you don't have a community that understands that makes it even harder.
But, um, what I love about this is that I'm taking all of the work out of it, as far as you having to search the internet and going through YouTube and Facebook groups. And does this work, does this work? I don't know. I mean, saving you money too because I'm bringing all the resources to you. And so that,
that's pretty cool. That's a that right there, white clubs service, because yes, you can search Google for umpteen hours. You can go through YouTube. I mean, we can learn anything from YouTube nowadays, are you finding the right thing? Are you finding the community? Are you finding the support that you are offering? And I think that that's huge,
that's huge. And I'm so excited that you have such a beautiful community and that you're starting the service cause it's so, and, um, I, um, everything that you have, like where they can find you, um, you can tell us, and I'm also gonna link everything below and in the blog so we can make it super easy. And you also have this great,
um, test or quiz didn't you or a check sheet. Yes. The hair loss guide. Yeah. Linked as well. So if you want to head over to her website and please follow her and support her, join her community and be a part of all of this, because you know, she's creating something so beautiful that is needed in the world.
And I really appreciate you just being here today. Why I appreciate this tool because I've never done stream yard before. And we had some issues before on my end, but this is a great technology. I love it. And this was a really good podcast. Thank you for having me. Thank you. Yeah. Well, we always have check issues.
It's one or the other it's we just go with the flow because that's all we can do. And I think that everything happens for a reason. And we got into a beautiful flow of conversation today, and I think we gave some, you guys some really great nuggets and, um, it was perfect timing. So it always works out. And so everybody who's watching.
Thank you so much for being here. Please make sure you go on and follow Melanie, come onto both of our communities. Cause that's really what we're here for. We're here to support you, to give you, um, it beautiful community that shows support and caring and self-love um, so please check her out, and hopefully, we'll keep in touch. Absolutely.
Yeah. Well maybe have another podcast who knows. We'll do it. We'll make this a habit. You never know. This is like, this is what I get to do for work. So like I love talking all day. Yes. And we have some amazing guests all the time. So please, you know, check back in, catch us on the next show next Wednesday.
And thank you again for being here. Thank you for having me. Thank you, everybody. Thank you so much for listening today. Please make sure that you go over to the blog and follow all the links for our guests and get the downloads that we talked about. I would also really love and appreciate it if you would share this podcast with your friends and family.
And if you wouldn't mind taking just a minute to leave a review, that would mean the world to me. Thank you again so much from the bottom of my heart for listening and staying tuned. Can't wait to see you next week from the shelf.