Age, background, education, or experience level is not a barrier to starting and running a successful business with Natalia Zacharin

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Dreaming is one thing, and working on it is another. There are many components to have a successful business. You have to have the grit and the stomach to handle any adversities and doubts. You have to be willing to put in the extra hours and the mindset that this will all be worth it in the end.

After all the struggles, Natalia Zacharin opened her firm, Zacharin Consulting; a firm dedicated to empowering businesses to understand and interpret the financial health of their business and significantly improve their bottom line. In this podcast, Natalia will share with us financial tips and tricks to help businesses thrive, stay organized, save time, and give them peace of mind.


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Here are so follow-up questions I got to ask!

How/why did you start your business? 
I started my business out of necessity. I had been struggling financially for several years after my divorce. The corporate world is not kind to single moms that are in their forties, and my workplace was becoming a more toxic environment. The commute and my being away from home was negatively impacting the well-being of my child. So, the business allowed me to be home, work on my own terms with the flexibility to be there for my daughter, and break through the glass ceiling.
What makes your business unique? 
I've realized that the whole point of bookkeeping and accounting is to help business owners to understand what is happening in their business and why. The understanding of the finances is the roadmap to success. So many businesses struggle and eventually fail because they are reactive. Accounting and finance allow you to be proactive in your approach and see what's coming and why and what and how to tweak it. The numbers don't lie.
What impact do you want to have in the world or change you want to see or make happen? 
I am so passionate about what I do because I know that I can help people. I've helped many entrepreneurs turn their businesses around, get organized and focused, stay, or become compliant in their taxes (and get out of trouble). If you can get the sales pipeline going, I can help you with almost everything else.
Are You Happy with your business, What makes you happy, And What Would You Change? 
Yes, very happy. It was a lot of work, let's be real. I had months and months where I worked 15-17 hour days. I still work most evenings and weekends. But now my time is flexible, I can take off when I need/want to. And it does not feel like work. I enjoy it and I can see the difference it's made for my clients. Even the ones that don't hire me for more than the standard accounting, know everything is in order and under control and they have peace of mind and can focus on other things.
Did You Experience Failures? If So, What Did You Learn From Them 
Yes, many failures. Underpricing, undervaluing my work, not understanding the time it would take to do certain projects. I've learned along the way how important it is to get your pricing right. You can't scale and grow if you are overworked and underpaid, and you are not helping anyone if that is what you are doing. Not everyone is going to be a good client for you, and that's ok. It's ok to work with anyone you can until you get to your first six figures. After that, the game changes, and you have to create different processes, focus more on your ideal client and your niche.
How Did You Handle Adversity And Doubt? 
Not well, at first. I had days where I wondered why I was doing this. I was making less money and working 90% more. It felt endless and like I just couldn't get a breakthrough. The sales pipeline and getting clients was the most difficult part. I would feel exhausted by Thursday evenings and cry. What helped me was to have a strong connection with a few people that would encourage me, my sister and my boyfriend, who are both entrepreneurs. And to practice gratitude. To remember how grateful I am to be doing this (even when I didn't feel grateful). As soon as I realized that I should be excited, grateful, and unattached to outcomes, the struggle stopped and the business exploded.
Do You Plan On Growing Your Business? How? 
I doubled my business in 2020. My goal is to 2.5x the business in 2021, which also means my first hire.
Do you think self-love and trust are important in running a successful business? Why? 
Absolutely. They are the foundation of success. Self-love and trusting yourself, trusting the process, trusting and loving the universe, and doing everything with kindness and love. There are great power and strength in kindness and love. Self-love, self-peace, and trust are what will make you limitless.
What advice would you give someone interested in starting their own business? 
Do work. Be consistent. Do what is most impactful. Be nimble and be able to pivot and change what you do. Be fearless. Watch your spending, but also understand that spending money is important in a business, so find that balance. Know your numbers (it is never too early to start your accounting processes, in fact, that should be one of the first things you do). Find a good mentor. Work with coaches (but make sure they are making an impact). Make time and free the path for your business, maybe that means hiring a housecleaner and ordering groceries on Instacart. That probably means foregoing doing something with friends on the weekends. This is temporary until you get that momentum going, it's not forever. Get your pricing right quickly. Find what does not serve you and let that go. Focus on revenue-generating activities first and foremost and always! You will always be your company's best salesperson. And keep learning and growing. It never stops. You should be learning and growing more the older you get. We have this misconception that we somehow stop or slow down the challenges and the learning as we get older. It is the opposite! Learn to love learning. Learn to love the challenge. The obstacle is the way, so work on what triggers you and be grateful to have the opportunity to do so. And invest in your health. There is a direct correlation between nutrition, exercise, and business success. Be a badass in business and your health. All three require delayed gratification.
If you would rather read the interview, feel free to check out the full transcription below!

Trusting your intuition will lead you to create a passionate and joy-filled life. Are you ready to get turned on to a new way of thinking? Are you ready to meet people who have conversations that speak to the things that truly light you up? What if you had access to a podcast that featured women, just like you, who shared stories that empowered you to let go of a lifetime,

to other's expectations, and to start living in the now with passion and joy, I'm Jacqueline Rodriguez, founder of your intuitive light coaching owner of enlightened styles, holistic salon, and your host of the intuitive light podcast for the enlightened entrepreneur. My goal is to help women recognize how tightly they are tied to negative thoughts and other people's expectations so that they can fully embrace and become the untethered CEO.

They've always wanted to be. You're about to meet some amazing women who will inspire you to untether yourself from any fears, the negativity that you carry, and become the untethered CEO of your life. This podcast is for you woman champion, warrior, entrepreneur, mother, phenomenal. Hello, and welcome to the intuitive light podcast and show. I am your host, Jacqueline Rodriguez.

And I have a very special guest with us today, Natalia saffron. And she is here going to be talking all about her journey and talking to you about her company that helps entrepreneurs get really, really focused on their finances and take control of that. So without further ado, let's go ahead and bring this hell yet up. Welcome. You're here.

I'm very excited. Thank you for having me. Yes. We have been in each other's circle for a while now. And then we started talking about you coming on the podcast and we had this great conversation where I really got a chance to learn all about your story and, I just loved everything you were sharing. So tell everyone who you are and what you do.

Sure. Thank you. I enjoyed our conversations too, by the way. So my name is Latanya. I am the owner of Zachary and consulting and we are an accounting firm focusing on small to medium size businesses. What we focus on is not just doing the bookkeeping and the monthly accounting closing out of the books, but we take this a step further to analyze and review and make to Entrepreneurs on what's happening in their business,

help them understand their finances so that they can reach their goals. So we, I, we also do payroll and accounts payable and invoicing and, and other things as well. Everything that goes in that package. And we've been in business now for a little bit over two years, and it's been a fantastic journey. I would never have thought that it would have been so great,

a lot of hard work, but it's been great. A lot does go into it, but you are doing such a huge thing for entrepreneurs because I don't know about anybody else listening. I started my business, not because I knew about all the finances and all the business back end of it. But because I loved what I did and it's people like Natalia and people who,

you know, like a coach, like I help other women entrepreneurs learn how to, you know, get that business sense down. But those are the important parts of it that we don't even realize that if we don't get help with, and we try to do it all on our own it's detrimental to our businesses. Absolutely. I, I had a client just recently tell me that he read an article.

I was hoping that he'll be able to send it to me. That someone wrote an article that he read that said that to be a successful business, you have to have certain pieces put into place. Any accounting piece is one of the first things that you have to understand. It needs to be very accurate, but also you have to evaluate your profitability regularly.

Otherwise, you don't really know what's happening or why, and there could be issues, lurking, and then it for you, it might feel very sudden, you know, in your business, isn't doing very well, but it's the information the answers have been there all along. Oh, that's so interesting. And I mean, I have to get help with that because that's not my,

you know, intuitive knowledge. Like I don't sit there and look to pull things out like that. That's why when you come in, excuse me, I've got like a frog in my drink. When you come in, you help open up those doors to really showcase what's happening and how to change things. And I'm I right about that? Yes. So there are different ways.

First of all, like the accounting itself, that piece needs to be accurate and up-to-date, and you really need to take a look at it and make sure everything is correct. But then the, for me, that, that fun piece happens. That's just that like the technical compliance stuff, which is still enjoyable. But then the fun piece happens where we really get to manipulate the data to show what we want to see.

So there's, I use mostly QuickBooks online and I know it sounds silly, but I absolutely love it's what I do in QuickBooks every day. But you, there are a lot of opportunities for all kinds of reports, but also you can really look at that data and dig in and, and manipulate the information so that you can see what you want to see.

So for instance, if you hired someone, you can see if there's a return on your investment. So usually your profit might go down. If you hire someone or put some money, aren't they invest in something in your business, your profit might go down, but you want to make sure that that profit then goes back up after you start working on things.

It's just, it's fascinating to me. And, and it's fascinating to me also, because numbers are very black and white and they're very black and white for accountants, but for me, they're not just black and white. They're also vary based on the behavior on habit, on mindset. So you have that entire piece. And so I think they need, you to get a full picture if you have all of that together.

Yeah. And having the two pieces, the very black and white, but then also the, what I would call like the creative, very colorful part of it. They have to go hand in hand. And I have noticed that, that if I only look one way if I only looked at the black and white, my mindset changed very dramatically when you're only looking at black and white.

But when you add in the color full part of the creative part, for me, at least it helps me start getting into more of the dreaming and manifesting part so that I can tie the two together. But like, if I ever, you know, if I get too much on just the manifesting, then I don't pay attention to the black and white numbers.

So having this beautiful mix of the two is incredibly important, right. I completely agree. I think that's the difference between very successful people and people that are not people. If we look at the history of businesses that became very successful, they were very into black and white. They knew their numbers, they understood everything. You know,

they had processes and systems in place that people to help them, but they were also dreamers. And so they had a vision. Right. And that's what made them really successful because they had both. Yeah. I love the dreaming state. The visionary is definitely in my DNA and, it took me a little while to learn how to want to look at the black and white numbers.

And I'm sure that I'm not alone, that there's plenty of creative entrepreneurs because you know, let's face it. I got into this business because I love doing hair. And then I got into the coaching because I love helping people not to look at the black and white numbers, but because I had help and someone guiding me, it helped me to create that system.

And that love of knowing both. Yeah. I kind of feel like it's your GPS, right? So if you're planning on a trip somewhere, you still have to know where you're going and you have to look at the black and white, the map, you know, whether it's your cell phone or an old map, but you still have to have a direction and a plan as to where you're headed,

but the destination or the journey there is, what's so exciting. And you can put a lot of creativity and a lot of interest in it. And I feel like the journey of entrepreneurship and money is very similar to that, where you have to know your numbers because you can be led astray. We tend to, if we're not looking at the numbers very specifically and directly,

tend to exaggerate and be a little bit more positive in our minds than what actually is happening. So a lot of entrepreneurs I speak with, say, Oh, I know I'm doing okay. I have money in the bank. So you always think that you're doing better than you actually are having money. The bank doesn't mean that you actually know if you're being profitable,

you could have money in the bank for many, many different reasons. And then suddenly you can have no money in the bank. It can be very sudden too. So we tend to just have this extraordinary, positive feeling about it or an extraordinary fear. So it's either one or the other. Doesn't seem to be a lot in between. And when you look at the black and white piece of it,

it takes the emotion out of it. And it takes any guesswork out of it so that you can still train yourself to have positive feelings about it. But you know where you're headed. You know you have, You do have to have a direction and I love the way you put those two together and showing us entrepreneurs how to do that.

So with the knowledge that you have been doing and like with your business, what steps would you say? Like if we're just getting started or maybe somebody's not looking at both sides of it, how do we, how do we start looking at it and what, where, where do we go from here? So it's a really good question if you're just getting started or even if you've been in business for a little while,

but you're kind of still new to it. Certain things are really important to put into place. The first thing is to make sure that you're not mixing business and personal expenses or transactions. So you have to have completely separate business bank accounts, separate checking, separate savings, separate credit card accounts. If you're using PayPal, that should be separate from your business.

You don't have to have a completely new PayPal long game, but make sure that you connect it to your business bank account. So you have everything that should be separate. That's first of all, it really helps you to stay organized. And it, when you don't have it separated, it's a red flag for the IRS. So you want to have it separate.

If you're really starting at you, you need to get your EIN because you can't open up a business bank account without your EIN. And that is free. It takes just a few minutes. Make sure you're on the site because there are, some shenanigans are going on on the internet, where if you Google, I need my EIN. There'll be ads or there'll be companies popping up,

that'll say, Oh, for only $200, we'll get you your EIN within 15 minutes. Well, it's free. So don't use any of those services that happened to me. Believe it or not that I used to service. And then I realized after I Googled a little bit more when I first started, because I mean, you're starting. You don't know anything and no one's really telling you anything.

Or it's embarrassing. Actually. It's only been embarrassing us. You don't even know what to ask or who. So I did that. I love that you brought that point up and I don't mean to interrupt you, but I want to make sure that people hear that at home. Like when you're listening to this, when you're starting or you've been in business for a while,

there is no Holy grail book that you can open. And it tells you every single thing, each business is a little different. There are certain things that you have to do differently and it's okay to ask. And when those questions come up, you know, that I think is a really good point of like having someone like you, having a coach or resources,

even the small business administration is a really good place to go and look versus just Googling it. Trust me. I love Google for so many things, but you want to make sure that you're getting the right information because you have a scammer to sat there like that, like charging you for things that you don't need to spend the money on or, or sealing your information.

So just a little, you know, encouragement there to really start creating that circle, creating the people so that when you have these questions, first off, they're not stupid. Second off, no question is too small or too big. Someone can help you or lead you in the direction to get help. So I just wanted to throw that out there.

I love that. Sprague because a lot of people do get shy or embarrassed, and we've all been there when we're starting. There's nothing to be shy or embarrassed about. And I love how you say, surround yourself with people, surround yourself with coaches and mentors, an accountant. That's really good. Surround yourself with, you know, podcasts and books and just really learn and continue learning.

That's so important. There's so much good information. There's a lot of bad information also, but it helps you to sift through. If you're constantly learning, you start being able to pick out what's good information. What's not good information. The more you learn and the more you talk to people. So, I completely agree with getting back to you real quick about the first steps.

So, you know, get your EIN set up in your business bank account. And it really, for me, and I really truly believe this. The next step is always to set up your accounting system. Even if you're not making money yet, I've had entrepreneurs tell me, Oh, it's too soon. It's never too soon to set up your accounting system.

It's a lot harder to set it up later. It's a lot harder to catch up. It's more expensive to catch up. And you must have historical data from the, from the get-go, because you'll be surprised at how much information you're missing. If you try to do it later on. So set up your accounting system. QuickBooks online is really the most popular here in the United States.

And for good reason, they have a great capacity. They have tons of YouTube videos on learning how to do it or hire someone to set you up and training you how to do it. It's, it's really very valuable and worth it. And then you get to see where, you know, our first couple of months, or even sometimes several years of business where they're all expenses and you get to see where he start making money and you get to see that break-even point,

which is a very important milestone in your business. And, and that helps you with the planning and helps you understand what's happening in your business. That's fabulous. And those are really important things to look into and make sure you're on the right steps. So for someone just starting, getting those things into place, finding the right people. That's great.

And then if somebody is already in business for a while, and let's say they don't have someone, or they, maybe their person wasn't that great, because that happened to me. I thought I had someone wonderful helping me out and backtrack to look that it wasn't that great. So I had to kind of readjust everything and start and have to play catch up.

So what do you suggest for people like that? Like if they're, or they just need somebody new, you know, things happen where people change and you know, what do you do for, I have, I try to reach out to a lot of entrepreneurs. So I've done a lot of strategy sessions and interviews and getting to know people. And I hear this all the time where they were working with someone that was actually,

you know, considered a bookkeeper and they didn't have a good experience. And I think things are going on too. First of all, you should always be aware of what's happening with your money. It's very easy. So I even had people that said that they'd been embezzled and, and there was fraud happening. You have to be aware, even if you hire someone,

you can't just blindly say, you just take care of everything and never look. So one way to find someone that's good is to see if they're asking you a lot of questions, ask them a lot of questions, but they should be asking you a lot of questions regularly. They should be asking you a lot of questions before you decide if you're a good fit for each other.

And that way you can really start gauging how much they know. So when I'm talking to someone you, I can ask, I'll ask like almost 45 minutes to an hour's worth of questions before I even decide, you know, what they need. I kind of give them recommendations on what I think they need, but it gives me a tremendous amount of information about their history,

about their past, how they feel about things, what they've been doing. And so I know how to price them. I know what's expected. I know if I can handle the work, I know what their expectations are and they know mine. So I think questions if he finds someone and they're not asking any questions, I'd be very wary about that.

That's a great point because now that I'm looking like my accountant, because before I met you, I ha I have a wonderful lady, but she asked me a bazillion questions. And she also said, sometimes I'm not going to like what she has to say, but it's for my good interest in the business, like to make sure that we're on the right track and we're not,

you know, messing with the IRS or Texas or anything. Like we've got to stay on point. So I may not always like to hear what she has to say, but it's for my own best interest, and questions after questions are definitely something that she does. And now I see the difference from the person before not asking a whole lot of questions just going,

Oh yeah, you want to do this? Sure. And then not keeping in touch. Yeah. And I think there's also a big difference if you hire someone. And I, when we do this a lot as business owners and as people where we only talk to our accountants that one time a year, as we're getting ready to, to file our taxes or tax returns,

and we never talked to anybody throughout the year, it's really important to evaluate your profitability regularly. And if you're not doing it on your own to work with someone or your accountant to do that, and a lot of them are not that hasn't been the norm, it's becoming more and more popular now for people in this profession to add more value.

And so that was the biggest piece that I found when I talked to people and I did a lot of interviewing before I started on my entrepreneurial to kind of see what was needed. And the biggest piece that was missing was the advice, the advisory piece. So, and I, you know, people are getting better and better at advisory and there's a lot more now and more people are offering it.

So if you're not getting that, you really should, you really should be talking to someone regularly, at least quarterly at the least, if not every month. Yeah. Oh, I agree. We have standing meetings every other week for 15, 20 minutes. Like, Hey, what is this? What's that? Where are we going?

Like what, you know, but there's a lot of support there. And coming from someone who didn't have that type of support, to begin with finding out things, weren't okay. And having to find someone new now, having that support, I highly recommend everyone like check-in and see, because nobody wants to have a standing appointment with your thinking your accountant,

you know, but I do, I want to make sure that everything's on track and I don't mess anything up. And if we need to make changes or pivots, especially this year with 2020, if you have a good relationship with your accountant, you can make quick decisions. When, when those grants are coming out when the PPP loans were coming out

if you have a good relationship and you're on track, things are done and ready for you. You don't have to go diving back months and months trying to pull it all together. Yeah. Yeah. I think this is a really difficult year in a lot of ways, but also a really interesting year and a year of learning. So I, it taught us a lot,

especially about finances to be more prepared. You know, that old saying that you should have three to six months' worth of your expenses in a savings account. Yeah. We probably, if we would have been all up a lot more prepared, if we had that, to begin with, and to work with someone, to take that a lot more seriously and find someone that's good and not to cheap out on it,

I mean, sometimes you get what you pay. So you have to make sure that you are getting the right amount of advisory and services, but don't go to, like, I don't want to say anything mean, but I have people that go to, you know, Upwork for instance, and they hire someone at eight bucks an hour, and then they're surprised that everything's a mess.

You don't know what you're getting at that price. So you have to ask questions and you have to know what's happening. Yeah. I a hundred percent agree. I do believe in everything that you get, what you paid for, even the simple things. And sometimes we don't need the extravagant things and we don't need the most expensive, but when we're talking money and the growth of our business,

I mean, this is our livelihood spending more and it doesn't have to be crazy or outrageous. I mean, I know there are good people out there for a good amount, not underpaid, but you know, just weigh your options, take a look, do some research. Don't just find the first person and jump all in and not even check-in.

Yeah, I would definitely do your research. I think that it's really interesting, the concept of money spending money to make money. Also, I always talk about that as an entrepreneur, actually, not even as an entrepreneur, anybody, we have a lot more control over how much we make than we think that we do. Entrepreneurs kind of get that a little bit more,

but even a person that works for so many, we have a lot more control over our income and even more so as entrepreneurs. And sometimes you do need to hire someone delegate or pay for something a little bit more, and it's the cost of doing business, but it's also, it's the, it either puts you in the right mindset or it helps you,

or it frees up your time or it gives you more information. So it has to really be a good reason to spend that money, but sometimes spending that money allows you to be even more successful. I always tell the story before I even had enough money to pay my mortgage. I'm a single mom. I was working full time. I started my business while I was working full time.

It got to the point where it was just becoming way too overwhelming. I'll be honest. It was overwhelming from day one, but it got to a point where it became so overwhelming. I couldn't do well in anything I was doing anymore. I was just, I had to make a decision. It was starting to flip. And so I chose to quit my job and go full time.

And I really, I didn't even have enough money yet. I had just been in the business for less than a year. I had a couple of clients, I, for clients, I wasn't even pricing some of them correctly yet because I didn't really know what I was doing. And I just took a leap and it was kind of, I heard a story,

someone telling me how, you know, sometimes you just have to burn those bridges or, you know, basically give, you know, let the universe know that this is, this is your plan and the universe has your back. And so I jumped all in and the first thing I did was I hired people. I didn't hire, you know, a whole bunch of people.

I hired someone to clean my house and I hired someone to know my lawn because I needed that time. I needed that time to create rental revenue, generating activities. I knew that if I just got a few clients that would have paid for that immediately, so I wouldn't have to worry about it. And I could feel that everything's taken care of. I have my Zen and my mindset.

I feel like I don't have to do that. I'm not spending my entire Saturday cleaning a house and mowing the lawn. I absolutely love the direction you just took, especially with what I do. I mean, I am all about it, it's not just mindset. It's your entire being. It is the thoughts and the beliefs that we have, and it's connected to our energy and our aura.

And when we bring that in and we start leaping taking that leap of faith, knowing that once you actually make a decision, cause here's where I see people going wrong with manifesting and going wrong with mindset. We're in this limbo state. I'm keeping this job. I don't have enough time to start my business, but I want my business to be successful.

But, I want my business to be successful, but I don't spend enough time on it because I have to work full-time to pay the bills. So you're giving the universe a very mixed feeling, kind of answer. Like if you stop and you make a decision and you take that leap of faith, there will be a net to catch you because you made a decision.

And until we actually start making decisions, whether that is to, you know, I'm not telling anybody to just up and quit your job, but you have to see what, what is it like? What mixed signals are you actually giving the universe? Because there, the universe wants you to have what you need. Exactly what it is you want. But if you're saying two different things,

it doesn't know what to give you. Yeah. I think he had to kind of start planning. I believe because I had been doing it for a couple of months. I had the four clients I knew, and I hadn't even built up momentum. And I was extremely frustrated and really scared. And, I couldn't stay where I was working because the situation was becoming more toxic.

My daughter needed me to be humped. Things are falling apart. She's a teenager. I was commuting. Then I'd come home and I'd be working. It was just a lot. And so something had to give, but I also knew that I had been in it long enough that I started creating processes that I knew already. Okay, well, I've gotten a couple of clients,

so obviously I know how to get a client. Maybe not that well, but okay. I got that piece down and I know that I'm doing this and I got that piece down. So they kind of just took inventory of what I was able to do. Still not knowing because you know, selling is so psychological and it could be really difficult still,

not really knowing what I was doing, but when I quit that job and I don't have a second income coming in, I had, I just couldn't fail. If I knew it was either sink or swim. And so I'm going to have to figure it out no matter what. And that's what happened. And in three months I tripled my client base Know that's amazing.

And those, yes, you have to make an educated guess. Like that goes back to looking at the black and white, and also being able to allow yourself to be creative and dream. You have to have both, you can't just go all dream and you know, wish for the best. But you also can't just be stuck in the one black and white thought process.

So it goes very much hand in hand. And when you made that decision, an educated, well thought out decision, you weren't rash about it, right? But you were able to finally make the decision and then leap. And you took that leap of faith and look at how it's all turned out for you. I mean, that's wonderful. I'm so excited for you.

Thank you. It's been a really incredible journey and it's been so much with mindset. You, you can't sell yourself and you can't sell. If you're desperate if you're scared if you're unsure and we go through all of that. So of course I've been, and sometimes I still feel that way. You know you feel like you're a fraud.

Sometimes you have all these feelings, you have to let go and just be like, super calm about it. Take deep breaths, do your affirmations. I had to do a lot of affirmations, to really start trusting myself, you know, pray dance, do whatever it takes, you know, step away, go take a walk. And now if I talk to someone and they don't want to do business with me,

I'm okay with it before it was, I needed the money desperately. So I was like, please, please, please. But the way you fix that is just, you take massive action. You just keep talking to more people and you keep doing more. And you think through what you're doing and deciding without beating yourself up, okay, this worked.

And this is why I think this worked and I have to tweak it because that didn't work a hundred percent. So you just keep tweaking a little bit. Every time you do something. Yeah, exactly like that. I mean, we as entrepreneurs, have those high highs and those low lows when I started really trusting myself. Like you trusting that,

even if I wasn't doing it right, I was headed in a forward direction. You can't go wrong. If you're continuing to go forward, maybe it's not the best way you tweak things. You, you move things around, but in no way, shape or form, does it ever mean that you are less than right? No, you're learning all the time and you're right.

You just keep moving forward. And don't worry about the mistakes that you've made in the past. Learn from them. And then just keep, keep pushing forward. We play a number on ourselves. I had so many stories in my head and so many negative things that I was telling myself for so many years. And when I really took control, someone told me once it's almost like an addiction.

So you'd get used to telling yourself that those negative things because you have a visceral reaction to them. You actually have a hormonal reaction to it and you get addicted to that. So I had to stop those dumb stories and this negative thought and every once in a while, and they still creep up. Like I have this story since I was a kid,

my mom, my parents are immigrants. And so I was raised that I would be married and I'd have a second income, or actually that I wouldn't be working at all. I was kind of raised where I need to be intelligent enough and be educated, but I wouldn't really be working. My husband would work for me because that's the way things were,

you know, back several generations ago. And I see that those feelings still creep up. So, you know, I mean, my fifties, I'm single. And every once in a while, I'm like, I can't do this. Especially if I have to put something together in the house like I buy a shelf and I have to put the darn thing together.

You know, I get something from my key and I need to get the tools out. And I'm like, I really wish I just had someone here to do this stuff for me. And then I just take a deep breath and I, and I keep moving forward because those are just old stories. Those are just those download stories that you keep. It keeps you limited and it keeps you stuck.

Do you know? And the fact is, is that we are indoctrinated with so many stories that we did not permit our minds to automate. Yes, we didn't permit it. You didn't sit there and think one day, okay, I am going to think this because this is what I want to believe. Like I want to hold myself back. We don't do that.

But you were grown up that way. Like you're indoctrinated before you even get a chance to be able to choose for yourself. And when we allow those stories to continue, that's, what's helped how holding us back. Yes. Yeah, it is. It's incredible how limitless we truly are. I never really realized that until I started learning more and listening more.

I love what you do because you really help to break through those limitations for people it's just its perception. And you know, like you're just your own, your past experiences. And that have, you know, you, you grow into these perceptions and these attachments and I had to work through a tremendous amount and to be a successful entrepreneur, you have to work through a tremendous amount of all those,

you know, they're, they call it mindset, right? But if there's so much more encompassing that comes with it and you have to really work through that. And you're truly limitless physically, mentally in, in so many ways, even if you have handicaps, you're still limitless and we don't even come close to what we can accomplish. And so if you really understand that it takes work,

it's not easy. You can do it. It's consistency. It's putting in the work it's being consistent and it's just not thinking negatively about it and just keep moving forward. And so I just, I, I wish I knew now, I think we talked about this last time too. I wish I knew now what I, what I know now, or that I wish I knew this several decades ago.

I can't even imagine how limitless I could have been before. Talk about this. And I remember it because we all can say that like I wish I knew this when I was younger or when I was going through this. But the truth is, is like, we have to have those moments. We have to have those failures. We have to go through those things so that we can actually see what we're not willing to put up with.

And when we have those failures, we can then take control and say, well, I never want that to happen again. So I'm going to do things differently. And I believe from my core that everything truly is happening for us, even the bad stuff. I mean, I had a huge thing that happened back in 2008. Like I lost my home.

I had to uproot and move and lost everything that I had built. And at that time I thought, no way, this can be for me. I was very much in victim mode because I didn't, I didn't feel like I did anything to deserve it or that it was my fault. But regardless, I played a role and I took actions to put myself in a situation.

But that situation, once I had to leave that area and have to move to a completely new area, the doors that opened for me at that time, once I allowed the victim mentality to subside and not stay in that. And once I got really quiet within the doors that opened there, would've been no way for me to have those opportunities where I was,

I had to get out of there for me to be able to be where I am now. And those are the things, those mindset shifts and the perceptions, and allowing us to be okay with the failures because the failures are either closing a door so that another one can open or it's teaching you how to shift and change something that maybe is not perfected,

but just a few tweaks and it will be perfect. And it will do exactly what you need. Yeah, I totally agree. I love several things that you said, first of all, the victim mentality, we need to understand that we are a hundred percent responsible for where we are in life, no matter. So, this was a really hard thing for me to swallow.

And to understand that I was a hundred percent responsible because I came from a very difficult marriage. He was very abusive and I left in a tremendous amount of fear. And I had had a stroke while I was married and was just, it was just a mess. And so, and I had that feeling too. I was, you know, why did this happen to me?

There can't possibly be a God because you know, why didn't I, why wasn't I protected? I've always been such a good person. I didn't deserve this. All of that was going through my head. No one deserves bad things to happen to them. And honestly, if I had taken more responsibility and really understood what was happening, I probably would have healed a lot faster and moved on,

but he kept me in a bad situation for a very long period of time. And then when I was finally out of the situation, and honestly, I went out of that situation out of desperation in me because I, I, I feared for my safety at that point. So I knew staying would have been unsafe. Otherwise, I would have stayed crazy enough.

Right. So I left and I still had that feeling. And when I dropped the mentality that I was a victim, I just decided one day I'm sick of being unhappy. I don't even remember what it feels like to be joyful. When am I going to feel joy again? And you know, I'm just sick of feeling the way I feel physically.

I was still, I was on medications. I had gained a tremendous amount of weight. I was financially devastated and I thought, I need to stop. Like I need to figure this out. No, one's going to help me. I'm in this by myself to figure it out. And it's not that no one's helping you, but no one can help you until you figure out that you want to come out of it and you start clawing your way back out.

So I literally hit complete rock bottom in many, many ways. And I clawed myself out and each progression was the first one was forgive and move on. Like, let go of all those bad feelings, take responsibility. Don't a victim anymore. You're not allowed to have the victim mentality. And I remember one year, so every year I have changed something else,

one year I decided I'm going to be joyful no matter what happens. And I just decided that in the washer and dryer went out and I thought, darn it. I'm going to be joyful in any way. And I was so angry, but I know it was just like this, this journey, you know, feeling joy. I forced myself to smile,

you know, break it, teammate, that kind of a thing. And I forced myself to stop those negative emotions and those thoughts. And I forced myself to say, I'm not a victim anymore. I refuse to be a victim. And I stopped being a victim. I was making myself a victim. No one can victimize you unless you allow them.

Quite honestly, even if you can't get out of a situation, like look at those POW's that have survived and write these fascinating journals and all, all these things, because they didn't allow themselves to be victim, even though they were captured and imprisoned. So thankfully most of us don't have that terrible, that kind of a terrible situation. And we have a lot easier way,

to not be victimized and to take responsibility for how we feel and what we do. And then that releases you and changes everything like that. Exponentially, my life started just exploding in many different ways. After that, I made those changes. I have like full chills, because what you said with your releasing yourself only you can do that. You, you see people out there who are addicted to different things.

Like we give in our own mindset and we play the victim role. But unless we have that, we make that decision. It goes back to making a decision and then backing it up fully and allowing the universe to know that this is a decision we've made and we're no longer taking anything else that is super powerful. And once you allow that into your world and you allow yourself to release your true life can change like that.

Yeah. It's hard work. It's not easy. No one was like anybody who tells you, it's like, Oh, easy, easy. Then they don't know what they're talking about. Like, there is hard work involved, but it can be as simple, not easy, but as simple as you want it to be. Yeah. Yeah. I was just thinking,

you know, when you're telling me I had so many people and myself thinking, okay, well now I changed my mindset. Why is it still so hard? Like things didn't just all just suddenly become roses for me. And it's still orange. They seem easier because I don't let it get to me. Like I'm. I think about it differently. Things haven't changed.

In fact, my life is probably harder and a lot more complicated in many ways. I'm a business owner, but the way, I think about it is completely different. I've permitted myself to just let it flow and permitting myself to let go of all of that, those perceptions and those triggers. And, and that's almost like building momentum.

So what happened when I started working on getting out of these terrible habits of the way I was thinking things didn't turn around for me right away. I was still financially destitute. I still didn't have a, I wasn't in a good relationship. I didn't, I wasn't able to have good relationships with men. Things were very difficult with my child. She was reacting to what was going on in our family life and she was struggling.

So I wasn't able to really help her at the time, as much as I wanted to. So everything was this huge struggle and I'm living in a house that's falling apart and I don't have money to fix it. And I don't know how to fix anything. And at the time I had a lot of pets and they were like getting older and dying and I was like,

what else is gonna go wrong? Everything is going wrong. And so I stopped thinking about that. And it was almost like this momentum. So as you're thinking negatively, and as you are not taking responsibility and all of those things are happening to you and you're having that victim mentality, that's building momentum also to kind of like, I almost envisioned it like building momentum to go down.

And so you're like sliding down this slope and you're building and it's getting faster, faster, and faster. And then when you want to start thinking differently and changing things, you still have to stop that momentum from going down and you have to, and then it stops. And then it starts to have to go back up and reverse itself. And so that takes a lot of work and time for it to turn around as you're going up.

And then it starts to increase speed and, and build momentum going in the other direction. And that's kind of how I envisioned everything feel that way about even weight loss, right. Or exercising, lots of things are happening. You don't even know that you're building momentum, but if stopped and a lot of people stop right. When they're going to have that breakthrough suit

because they can't see the changes that are happening. So you use it to keep moving forward. Oh yeah. That's a beautiful visual. It really is like a slide. And you're going fast in one way or the other, you are either able to cry, you know, stomp that and slow that moment. But that takes time and it takes time to flip.

Like you said to. So right there in that sliding down and coming up is that hard part. It is still hard. It's still a struggle. But once you break through that, if you allow yourself to break through it going the opposite way, and so many people get so close, like you said, cause you don't see the results yet. So then you give up and literally,

maybe the very next step would have been that breakthrough because we can't see it. We give up way too easily. It's in my opinion, it is much easier to be a victim, to be the victim, to allow yourself to just keep going down so much easier because you don't have to do a whole lot to do that. Yeah. It is so much harder to have to look at yourself.

Like you said earlier, you, you know, the hardest thing was to admit and to accept that everything is a hundred percent what we have created. And that goes for everyone. I mean, everyone, everyone, but it's not easy to look at that we're able to breakthrough. Oh, the beauty of that breakthrough. And then the momentum that,

creates things don't change. We still have, you know, things that go wrong like business is business. I mean, entrepreneurship is not for the faint of hearts Of, of turning things around is very similar to what it's like to be an entrepreneur because also I, my light is starting to shine through and you can see the sleds like backing up.

So it's the same thing in entrepreneurship, right? So you're building momentum and you're trying to create a product and your service, and you're trying to get customers and clients, and it's not necessarily happening in, so you, you know, you have to turn around that momentum and go back up and, and then it just, it takes time. It takes effort.

It's a continuous effort. It's continuous action and not giving up. You just, you have to be very consistent and you have to be stubborn that you're not going to stop this. You just have to be stubborn and make the decision that this is going to happen. And lots of things are not going to go your way. And it may even seem easier.

And maybe it is easier for some people who do, you know, maybe your life is always difficult, but that's okay. Sometimes our lives are difficult because we're meant for greatness. I feel like you need to come into your greatness. So keep pushing and keep building that in entrepreneurship with money, with finances, it's the same way. There's just, you know,

like there's, everything is like a reflection of itself. I, I feel that way at least. Oh, most definitely. And you're right. It is. It's one of those things that maybe it is easier for somebody else like you said, but we don't know what happens. We're not in anybody else's shoes. We have not walked in their journey.

We do not know how long it took them. Because when we look at people who are successful and this is true for a lot of people, like one day, they're just there and they're successful. Like, unless we've been next to them and seen their journey, they come on the screen and they just look like they're super successful, but you don't know if it took them a year,

two years, 10 years, 20 years of the climb mean, and that's where we see those overnight successes, but none of us are an overnight success. We've worked so hard behind the scenes, but that's not what is shown. So you can never compare your journey to anyone else's, even if you're doing the same thing because they didn't come from the same place you did.

They didn't have the same experiences. They didn't have the same thought processes or beliefs. We all have our own journey and we are meant for greatness. We really are all of us. Yeah. I totally believe that. I believe we're meant for greatness. I believe there's abundance. There's more than enough business and more than enough money for everybody. I read something super interesting about money that I think is really,

you know, might be beneficial for people to learn a really long time ago, money was equivalent to land or gold. So basically it was equivalent to something that was a substance. And if, for instance, if you were wealthy and you had, that means meant you had a lot of lands, that meant someone else had less. And if he became wealthier,

I mean, someone else had less land because there's only so much land available. Money is no longer based on gold or land or any of those things. Money is infinite now. So our old perceptions of, you know, money being evil because you're taking away from someone or the old perception of, you know, you have to work super hard.

You do have to work hard for your money, but you don't have to work. It's not the same as it used to be working hard at your money. It's working smart and hard. It's, it's, it's just, it's different, but money is limitless. It's just, you know, especially now with the currencies and there are even currencies coming up,

that isn't even money, right? The cryptocurrency, there are so many different ways of making money. It's, it's become, it's truly now a source of energy. It's a source of energy and exchange of value, for the currencies that you can live a lifestyle or buy what you need. And it's, it's, it's fascinating the way it's really changed and become more of an exchange of energy than it's ever been before.

And I think it's gonna continue to grow into more of an exchange of energy. I, I do believe that. And I love that story. I hadn't actually thought of it that way, because I believe that money is nothing but energy. I, you know, I know that I can be as abundant as I want to be with my mindset. And with the way, I use my energy and my frequencies bringing in what I need,

but I never heard the story or like, thought of it, that way of exchange of land. We don't have to do that. Everyone can make as much money as they need because we're in, we're in control of it. And it doesn't mean because I have money coming in that you're lacking. Right. Right. Well, you know, if I have a lot of business that someone else can't,

I'm more than happy to help other accountants. And I actually work in a network of other accountants and we give each other business, not everybody is my ideal client. And there's more than enough business, you know, not everybody's going to want to work with me. And the people that work with me, aren't going to want to work with necessarily with someone else.

So it's, you know, there's an overabundance of opportunity. And, you know, as an entrepreneur, you need to be nimble. You need to search out those opportunities. You have to take some risks. You have to really understand psychology and you have to understand the mindset. I was just, you know, it's a, it's a, it's a combination of so many different challenges,

but when it all comes together, it's really fascinating. It's beautiful. It's exciting. It's fun. And I love the challenge of it. Actually. I love that. It's hard if it wasn't so hard, I don't feel like it would, it would be so rewarding. I love the fact that it's so difficult. Yeah. And difficult can mean whatever you want it to mean.

Like we can let it be a difficult thing where it drags us down, or we can look at it as a challenge that I get to overcome this and look at what is over on the other side of overcoming this challenge doesn't have to mean hard the way people think nothing is just easy. Snap. My fingers. Like we don't have genies around here.

We don't just have things easy, but we can look at them from different perspectives. We can look at it as a challenge versus something hard that will drag us down. And I absolutely love the way this conversation has gone. I do want to mind time because we are almost to an hour, but I could continue to just talk and talk. I would talk to her,

sorry. No, no, it's I am too. And I, I love this conversation and the direction that it went because I believe everything. We talked about it, it all goes back to finances. It all goes back to, you know, creating that perfect storm of the black and white and the creative dreamer side of you, put them together.

Find someone who can help you reach out to an Italia, find out what you can do to start changing your perception of your business and your life, and create that beautiful network of people who are going to be there to support you, who are going to be there to ask questions and to, you know, give you a shoulder when we do because as entrepreneurs,

there are days we want to just cry and not get out of bed because this is life. This is what we do. And we're going to have ups and downs, but every single day is a blessing. And every single day you are in control of how you perceive it. So take control, start looking at your finances, take control of your finances.

Start manifesting that amazing business that gives you more than just wealth and money and abundance that gives you that inner joy and peace. I just really believe that we can do that. And thank you so much, Natalia, for being on the show. Thank you so much for having me. It was a lot of fun. I enjoyed it. And then,

you know, we might just have to do another one and continue this conversation. That's good too. All right, everyone. So thank you again for coming on. Listening to us. If you liked this conversation, leave us a message, drop a review, tell us, cause we can come back on and keep talking. Or if you need other things in your business,

I don't know what you need until you tell me. So please leave messages. Join the Facebook group, come out, start the conversation because we're here, we're here to appeal that circle for you. So I mean, tweet another episode on the intuitive light podcast. Thank you. Thank you so much for listening to it. Okay. Please make sure that you go over to the blog and follow all the links for our guests and get the downloads that we talked about.

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