How to Intentionally Create the Space to Be Visible with Your Online Business With Mai-kee Tsang

As we grow older we often encounter things that we want to change in the world. We even aspire to become a senator or the President and tell ourselves this is what I would do if I become one. We have lots of ideas in our heads, as we envision the world becoming a better place! But sometimes we reach a point in our life where we realize that it's not that easy to change the world, you want to, but you don't know where to start, who to talk to, and if anybody would listen. Well, do not worry because we are here to tell you how you can accomplish your goals!

Meet Mai-kee Tsang, she is a mentor who helps people tell their message to the world one step at a time! She is a Podcast Publicity Mentor and Trainer. Her mission is to help amplify the often silenced voices in the world. She does her mission by training her clients' teams to build self-sustaining systems to land brand-aligned podcast interviews as a guest expert to create - what she calls - Value-Driven Visibility. Let's catch Mai-kee in this exciting episode!

 

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Here are so follow up questions I got to ask!

How/why did you start your business? 
I started my business to help amplify the often silenced voices in the online business world. As a Podcast Guesting Mentor + Trainer, it's my role to empower purpose-driven entrepreneurs to have their message shared + voices heard to reach the people who need them the most.
 
What makes your business unique? 
I help purpose-driven entrepreneurs to build self-sustaining systems to help them connect to podcasters as guest experts. This is so that it's not completely DIY without any direction, nor is it a task that's outsourced.
 
What impact do you want to have in the world or change you want to see or make happen? 
Podcast guesting is all about intentional relationship building, not something you outsource and check people off a list for. There's more to the traditional ROI for "Return on Investment" when people work with me. There's another ROI my audience cares more about, and that's the "Ripple of Impact" they create as they keep showing up with their message. And by empowering my audience to be able to do it themselves with their own team (if they have one), they're taking a huge leap forward in making a positive impact in their corner of the world.
 
Are You Happy with your business, What makes you happy, And What Would You Change? 
I love it. It brings me such joy to see the transformation of my clients + students when they initially often feel like they're not good enough... to the moment they get their first yes or record their first interview to finally see themselves the way I do. Good humans doing good things in the world. I am moving away from the "Done for You" pitching for the reason I shared above, to focus more on the self-sustaining model to create intentional relationships with a purpose. In the future, I will be creating a platform where I can connect podcasters with trained and value-driven guests.
 
Did You Experience Failures? If So, What Did You Learn From Them 
Of course! Before I started teaching this to my clients + students, I've sent bad pitches too. And the feedback I received from those pitches helped me create the business I have today, which is focused on intentionality and nurturing relationships.
 
How Did You Handle Adversity And Doubt? 
I went back to the drawing board and ensured that I followed the feedback to make it so much more personal to the podcaster first. And I also had to be honest with myself and take a step back from pitching when I saw this as a task. Only when I reconnected with my purpose of podcast guesting (to provide value and build connections), I felt much more confident to move forward.
 
Do You Plan On Growing Your Business? How? 
Yes! Always :) As well as my 1-1 clients, and my group program "From Pitch to Podcast Guest", I will be building that connection platform I mentioned above - to match podcasters with amazing guests!
 
Do you think self-love and trust are important in running a successful business? Why? 
1000%. You can't provide anything to anyone if you completely neglect yourself. How you treat yourself will be reflected in how others treat you too. So being able to respect yourself and have boundaries in place is key. And trust is EVERYTHING in business. Without trust, you won't be able to work with the people you started your business in the first place.
 
What advice would you give someone interested in starting their own business? 
Find the balance between what YOU want to have for your business, and how you can help others with your unique gifts and skills. You may have started your business for you, but you're not the one paying for the services/products you create. So always keep your ideal customer/client in mind for everything you create.

 

If you would rather read the interview, feel free to check out the full transcription below!
 
Jacquelyn: (00:04)
Hi everyone. Welcome back to the enlightened or the intuitive light podcast and show thank you so much for joining us back today. Uh, we've got a really special guest today, may Kay. And she is all about strategies and mindset of getting on other podcasts and getting yourself out there for your business and becoming visible. So without further ado, here is my pay.

Speaker 1: (00:38)
Yeah.

Mai-Kee: (00:41)
Welcome. Thanks so much for having me. Well, you know, we're obviously in the thing because it always works beautifully that way. Yeah. Well, thank you for having me here, Jacqueline. Really appreciate it.

Jacquelyn: (00:54)
I appreciate you being here. We met at Amy Porterfield's. Um, what was it exactly? And it was so much fun and we had a chance just to connect a little bit. And then because of this wonderful social media and being able to be on the internet, now we've been able to stay connected. And you, where are you at exactly?

Mai-Kee: (01:24)
Um, well at this moment in time, I'm based in London and the UK.

Jacquelyn: (01:29)
That's wonderful. Yeah. See, and this is the beautiful thing about it, are we really get to expand our, our circle and our community when we have the internet and we have these awesome things to stay connected. And I've been so blessed to get to meet so many amazing women that otherwise, we wouldn't have.

Mai-Kee: (01:53)
Yeah, I agree with that. There's so much power and you know, the online space today, and as you mentioned, we met at the event, but we didn't really have a chance to properly connect because we were introduced by our mutual friend Theresa, I believe. And then she, she was like, Oh yeah, you know, I meet Jacqueline. I was like, suddenly the doors open, like I'm so sorry, but I'm ready for the family. That was crazy actually

Jacquelyn: (02:17)
buddy. So the whole experience, like we're sitting there waiting for the doors to open and everybody is piling up and these second the doors opened, it was like a madhouse. I'm not even kidding. Like I thought I might get trampled a few times. Like everybody was just running to the front and I was like, okay. I think the first day I had gotten there early so I was able to get to the front the other days.

Mai-Kee: (02:47)
Fine. If, if by any chance, um, you know, you're in front of somebody, like there was a little bit stumble, I would have been able to Dodge you because a really strange talent of mine is that I'm able to run very quickly through crowds and not hit anyone. So don't worry, you would have been safe if you wouldn't make it.

Jacquelyn: (03:07)
Okay. So next time we go, I'm just going to make sure I stay with you and I'm just going to hold up a few people, but that was such an amazing experience and I loved afterward being able to, you know, stay connected with so many people and then get to know you more. So tell us a little bit about your background, who you are, and what you do.

Mai-Kee: (03:35)
Ooh, okay. So this is where it stops. So, um, as you introduced me as someone who you know now helps people get boots on vandalized podcasts to expand their reach and, you know, spread their message and make a big impact. That has been like one of the most amazing shifts that I've made in my business to focus on this. That as you can probably tell, this is not where I've always been. In fact, in my first business, I was freedom from the emotional eating coach. So that's quite, you know, quite a few shifts I've made. I'm trying my very best not to use the word pivot because it's very overused right now. But, um, yeah. So I started in the coaching world after some personal things that happened in my butt went on from 19 in university. So I have a psychology degree and I realized that that's the piece of the psychology that was so missing.

Mai-Kee: (04:30)
And it was that humanistic connection piece and coaching was how I found it. And I was so blessed to have found that this new medium of connecting with people. And then as I started to grow and then more about what my clients really wanted, they wanted confidence coaching and then I thought, okay, confidence coaching in regards to what though? And then I found myself around a lot of business owners. So there suddenly with confidence coaching attached to video marketing. So that's how it was. And then after like training on the various mentors, I trained under one a Brown a year and I learned everything, what it took to take a business from zero to multiple six figures in the festival months. And so I was on the front end and in the trenches for about 13 launches in a year and I picked up community management and sales and marketing, all the things I've actually missed as a new coach because I was one of those coaches that were good at coaching and lots of great at sales and marketing.

Mai-Kee: (05:30)
So I would manage, I managed to supplement my education, and then then I went off on my own again like after basically being an intern to my mentor for a year. And that's pretty much how I landed where I am. I did focus a lot on launching and copywriting at first, but then I thought a huge missing piece definitely is that there are so many amazing heart-centered entrepreneurs out there and I love serving these people and they have so much to give to the world, but unless they have focused on some form of visibility and audience building, no matter how amazing the most strategy is, no matter how amazing the author is, they will not be in front of the right people unless they put themselves out there more. And then podcast guesting was my own way of putting myself out there and I really learned quickly, I had quite the knack for it because of my public speaking experience and being able to use my copywriting skills in writing a really persuasive pitch. And my results have been consistent with myself and my clients. I have around a 33% booking rate for my own business and my clients normally around 20 to 25% for pitches. And it's just been incredible since then. And so that's why I'm here today. It so matters that we're talking about podcast guesting as I'm guessing on this.

Jacquelyn: (06:55)
I love your story with really not pivoting, but shifting, you know, shifting the things that we do. And it really is important to understand as an entrepreneur that just because you get into something doesn't mean that it has to be the end all be all.

Mai-Kee: (07:16)
Yes, a hundred percent

Jacquelyn: (07:19)
being able to shift and move, let your business be fluid in the things that are so important to you. Because once you get into something, you grow and you want to be able to grow your business along with what you learn and the things that you pick up. So I love that you shared that with us because it permits people to, to think outside of the box a little bit and not be so held down like that. They have to make this one business work because you can take it and really shift it into something that's so much more freeing that you love and that, um, comes easy instead of like really having to work hard at a specific business just to stay in it.

Mai-Kee: (08:09)
Yeah, I love that you brought that up because I'm not going to lie. \As.

(08:12)
I was making all of these shifts apart and felt so flaky and inconsistent, and I think that's why a lot of people see it making these jokes because, oh, I don't like, I don't know what I'm doing and I keep changing my mind and being fickle and that what it took is for my, my brother. Um, he's not a man of many words, let's just say that. But when I kind of shared this with him, he said to me, you know what? Make a to the outside. Some people may think that you all liking it consistent, but you know what? I see I see someone willing to try and has the courage to do something. And that's something that not many people do.

(09:00)
So keep going.

Jacquelyn: (09:01)
Oh, that's so beautiful. That like really brings kind of tears to my eyes because that's what people need to hear.

Speaker 4: (09:10)
No,

Jacquelyn: (09:11)
and that's the thing. We get judged. Uh, I mean, you know, we're in a society of such judgment on so many different things, but we don't have to allow that to hold us back and growing and taking, you know, that step forward without the fear, you know, just going for it is such a beautiful thing. I love that she's told us that story and I'm sure that, you know, so many people need to hear that right now because it is scary and I, I know exactly where it comes because I have done all kinds of things and I keep shifting and just growing and moving forward. And I may look flaky to some people or all over the place, but I don't care cause this is what, this is where I'm supposed to be.

Speaker 4: (10:12)
Yeah.

Jacquelyn: (10:15)
So let's get like, tell us about, you know, what you do now, like now that you have grown into this and it seems like it comes very naturally and easy to you. Tell us about how you do that.

Mai-Kee: (10:30)
So you mean perfect podcast guesting

Jacquelyn: (10:32)
yeah, well your business, the um, let's see. I think we have to create space and be visible.

Mai-Kee: (10:43)
Yeah, that's.

(10:44)
the first step that you need to take. If you are making this declaration to the universe or whichever thing you believe in is you need to create space first. So before we get into the strategies, cause there is definitely the how-to, but before that is even relevant to you need to kind of be willing to let go of the person you kind of always been. And that in itself sounds terrifying to many and even myself was like, stay out loud.

(11:16)
I'm like, Oh my gosh. In it. And it's terrifying. But here's the thing, I still remember before I started my own podcast before, which was like just under a year ago, June 2019, before I did that before had a website up before I, um, started guesting on other podcasts. I was so inconsistent and well I speak fluently. Loved about the inconsistency.

Speaker 4: (11:40)
I see. Okay.

Mai-Kee: (11:42)
Was that it meant that I didn't have to show up and it almost kind of permits you to not play a bigger game to continually me because it's safe. No one knows about you. But the moment you make this declaration that you all playing a bigger game, that you want to be more visible, that's when it can be really scary because like, Oh crap, I need to show up now. Pardon my language. But that's how it kind of feels and you need to prepare yourself for that. And a way that I do is I help my students and my clients through this visualization. And so I'm hoping that I can share with you today Jacqueline and with the audience today. So when it comes to being visible, people worry so much about being in the spotlight, right? Like you know the spotlight is on them and it's really like a lot of pressure and all it takes is for us to just like turn around the spotlight onto the people we serve. So I call this the golden field visualization. And it starts with when my mentor told me once what hell on earth is, he said, Helena is meeting the person you could have been.

Mai-Kee: (13:02)
And I agree to an extent. I believe that hell on earth is meeting all of the people you could have helped. And that's where the visualization comes in. So I'm going to close my eyes if I do this. So you're more than welcome to join me in doing so. I love this. So I want you to imagine you're in a golden field. It's beautiful that the sky is clear, it's blue, the sun shining on you. The wind is kind of like breathing through all the gold of the ground you and you look around with such wonder until you stop and you see someone in front of you, she's a client you never had and she looks at you.

Speaker 4: (13:59)
It tells you, why didn't you help me?

Mai-Kee: (14:08)
And then you sit with yourself for a moment and you think, what do you mean? I mean, so what else could have helped you? Can they? And then she's like, no, I needed you.

Speaker 4: (14:31)
And then as you turn around, there's another woman in another direction that's someone else

Mai-Kee: (14:39)
until you keep turning, attending around until the whole golden field is covered. And the people surrounding you all saying the same thing. Why didn't you help me? So I don't know about you Jacqueline, but as I opened my eyes, I think to myself,

Speaker 4: (15:05)
wow.

Mai-Kee: (15:09)
It makes me feel

Speaker 4: (15:12)
helpful

Mai-Kee: (15:14)
because.

(15:15)
my work can help these people. I don't know them yet and they never will know me unless I put myself out. Yeah. Uh, it's what I think of when I get too much into my head. This is what I remind my students and my clients when they get too into their own heads, worrying about the visibility aspect. I tell them visibility is not for you, is to help the people you started your business for. And when they just remember that is no older than them, they realize that they're here for a bigger reason.

Jacquelyn: (16:03)
That was so pretty. Sorry. You can keep going.

Mai-Kee: (16:07)
No, no. It was just pretty much saying that that is how you create the space for yourself when you realize how truly powerful you are and what your work stands for. And that always creates such a visceral reaction in my body. I always feel like this weight is on me. And the only way to lift it is by showing up.

Jacquelyn: (16:31)
And I agree wholeheartedly with everything you said. And I loved the visualization of it. Being able to see those because I see both sides of who you could be and never taking the chance to actually step into that power. Um, and then like you said with the other side of it is all of these people need your help. They need you. And I don't think that we think of that it that way. Um, because like you said, we're so worried about what everybody thinks or we think that there's, you know, somebody else's doing it. So why do they need me? But being able to be visible, I teach, um, my clients that you've got like we've got to start with the inner self-love and really finding that clarity and loving themselves unconditionally so that they can turn around and serve their clients. Because no matter what we look like, what we do, who we are, where we're from, it really doesn't matter. It doesn't matter how we talk or the things that we're sharing like we're sharing our story and someone out there needs you to need that story will connect with you and the way you teach things.

Jacquelyn: (18:00)
And we have to start from our self-love and start really loving who we are completely wholly doesn't matter. You know, what society thinks and then turning all the focus on the client and what you can do to serve them. That was so beautiful and such an important part of being a business owner. Like we have to do those. We can't be ready without those. And just like you said, no matter the marketing strategy, no matter how much money you're throwing at it, if I always teach my clients, like if you don't have the self-love, like you can't turn around and give it and with yours, like it's being able to put yourself out there and be visible and have that um, that power of knowing that you have so many people to help. I'm so awesome. And then so after we have the visible part where we're really focusing all the attention on the client and how you can help them, what do you suggest doing next?

Speaker 5: (19:14)
Sorry.

Mai-Kee: (19:15)
So once you've created the space, now is a time when you can have a strategic mind. And so this brings me to the first phase that you've popped onto the screen right now if you're watching this interview. So purposeful strategy. So the biggest mistake that I see when people want to get on podcasts is that they're just focused on getting on the podcast. That's it, right? It's just the visibility aspect, right? But I don't believe in displaying visibility. I believe in value visibility, which is where this all comes into play for the first phase of my pitch with the purpose framework. So pharmacy strategy, what does that is thinking about your ideal listener. So this is kind of like the same as your ideal customer avatar or client avatar, whatever you want to call the person you serve. You think about that, that the plumbers and you think about where they're at right now in their journey.

Mai-Kee: (20:15)
And what can you uniquely bring to the table? These are known as your topics of influence. So what things can you share? What things can you teach that will help them move step by step towards where they want to be and who they want to be. So this phase is all about intentionality in the person you're trying to reach, the topics of influence you can share it. And that's actually what goes into your pitches. And also understanding your own story, how you can tell it succinctly in an interview. And finally, how are you going to measure the impact of your podcast? Guesting so I like to always think things from two points of view. So we all know what ROI stands for the town of investment, right? So I know there's always going to be some folks and rightfully so who want to focus on like, Oh, okay, so what, what can actually help my business grow?

Mai-Kee: (21:14)
Like financially? So now. So you can definitely measure the number of leads that you get from particular shows and you know how many applications you get. So you know people wanted to join your group programs. Regardless, you email this, these are the hard metrics. Totally fine, have those in mind, but I also want to shine a light on the other type of ROI. So this is coined by one of my friends, Dre Addison. So shout out to you drive vehicle watching this shit. The other ROI with me and it hit me so deep and that is the ripple of impact

Speaker 1: (21:52)
[inaudible]

Mai-Kee: (21:52)
and I think for your listeners, Jacqueline, this is probably going to be one of the bigger ROI that they focus on because the thing is with podcast guesting if people, if people come to me and say, Oh I want to get on X amount of shows and get X amount of income, I'm like, sorry, we're not a great fit. And that's because of the ripple of impact is totally ignored at that point. Here's the thing, just like how it's told in sales, right? Sometimes it takes between eight to 12 touchpoints with someone to even consider buying something from you. It's the same principle. When someone hears you on a podcast for the first time, they may need to hear you showing up in multiple areas in the same state at the end for them to know, Oh Jacqueline is quite the expert cause I've seen a pop here and here and here. It's the same thing. You need to show up multiple ways in multiple shows. Kind of like sharing around your same topics of influence. So you all go-to an expert in an area. That's what it means to have a purposeful strategy. Know what, no, know how you're going to measure it in regards to your return on investment and your recall of impact and that's what you kind of need not even kind of that is what you need before you even consider pitching.

Speaker 1: (23:15)
[inaudible]

Jacquelyn: (23:15)
I you said it with being, you know my listeners, that's what we're going to focus on. Cause obviously all of us are in a business where entrepreneurs to make money but that is not the end all be all.

Jacquelyn: (23:31)
I always tell my clients that we're, we're looking at like if you're standing in a Lake and you drop a pebble, the ripple effect, who are you affecting and how are you affecting them goes so further than just the money that we bring in because we all know money comes and goes and we don't have to focus on that. The more that we're putting ourselves out there and the importance of standing up as a, um, a leader in your field, it makes it, it's serving those clients. It's serving all of those people who said, Hey, why didn't you help me? You're helping them at that point. And that's the thing that we have to focus the most on because we, we get very focused on just one thing and it is more of the making of the money. Um, but a heart-centered entrepreneur does so much more.

Speaker 1: (24:35)
Okay.

Jacquelyn: (24:35)
I think that it's important for people to realize that you can be both. Cause obviously we need to make money, but I'm more worried about the impact I can have on others. And that's how you really get so much further. Um, when you're setting people up to like really start interviewing or you know, getting their message out there because they are focused on the right ROI. How do we go about that? Because I know this, this was a little bit of a struggle for me trying to figure out how to even get out there now that I know what I want it to do.

Mai-Kee: (25:14)
Hmm. So I think that's phase three. So if we can jump to phase two, which is the pitch process, um, when I give student here, like

Jacquelyn: (25:28)
[inaudible],

Mai-Kee: (25:29)
um, this does, does lead into, um, the pocket Egypt, uh, talks about. So before we do get there, we do need to create this method of communication before we can even talk about this tool. So that's when it comes to the past and life coaching and it's exactly what it says. That's nice pitching. And I know that this may be the most groundbreaking thing that you would be shocked. Uh, Jacqueline, I think this is something that you have experienced or you will experience a lot more of as this show grows as well because you will get pitched out the podcast up. And I think there's not as much education out there in regards to how we can really resonate with the host. Because the biggest taboo I see out there in pitches today, not even personalizing the name, let alone the show.

Speaker 1: (26:24)
Okay?

Jacquelyn: (26:25)
So they pick you and they don't even say the name or the show in their pitch. Okay. Listeners, we gotta listen up to this so that we can go out there and not make these mistakes because especially the bigger shows, I'm sure. I mean, they're getting all the time. So we've gotta be strategic and again, serve, serve the pit. You know, the person you're pitching, you've got to serve them too. But I'll let you, I mean, that's just so important. I'm shocked.

Mai-Kee: (26:59)
I'm glad that you brought up that word surf because there's this mantra that I always tell my students and my clients, whoever comes across my methodology, I always tell them this, keep this monitor close to you. Service over self-importance,

Speaker 5: (27:15)
right?

Mai-Kee: (27:17)
So important and trust me, you know when it's the other way round, seven postal services and those are the folks that I can't serve because I think, okay, we're missing out the space that we created together, you know from a place that is, we missed out the purposeful strategy. They focus on visibility and that's that goal. So I have no right to say what their goal should be, that if someone's to work with me, they need to focus on the purpose and the sets that they provide. So that's in a nutshell, but all it is to this phase is two things. I called it the PR method because it's very easy to remember and because podcast guesting is a form of PR technically, but it doesn't stand for public relations

Mai-Kee: (28:12)
is personalization and relevancy. That's as simple as against personalization is in regards to referencing their name, spelling it correctly, and I emphasize that more because my name is spelled M. A, R. K. E. So not only is it mispronounced all the time and I don't blame people, but because my name is in my email address and feet don't even attempt to write it, then I'm like, unfortunately, it's an immediate note because to me that immediately shows a lack of attention to detail and lack of care and I wouldn't give them a chance even if the rest of that bit was stunning, I wouldn't care.

Speaker 5: (28:57)
Okay.

Jacquelyn: (28:57)
It is detailed though and I know because my name is spelled differently too and yes it can be spilled so many different ways, but it's also in my email address and everything, so it's such an important step that I think so many people miss because we run around busy and just throwing things at the wall to see what sticks.

Mai-Kee: (29:23)
Yes, exactly. And the lack of personalization also indicates that it's just something that has been outsourced and that's why I'm venturing away from them, from me pitching full clients now because I want to work with well-meaning entrepreneurs to kind of like work with them together to co-create these pictures, incorporating video pictures and voice pitches because those are other things that you can't do on mass. And that is what makes podcasts are still special because you can't personalize a voice note and kind of like send it to you. Like multiple people. If there was a Rick or a Dana, a Jacqueline, right, they can't eat that. And so that's why I'm focusing more on this like a self-sustaining thing. Like once you learn the skills you've set for life so you don't actually have to outsource the pitch process to somebody else. It's something that actually should come from you.

Mai-Kee: (30:22)
And I'm collaborating with a good amount of podcasters right now and they're all telling me the same thing. Personalization and relevancy and these are really, really big people in the podcasting space. And to know that that's what they care about and to know the quality of pitches that agencies are sending today. I know that there's a bigger way than we can set them. So that's why I'm really thrilled to be on this interview with you today, Jacqueline because this is a stopping point. So the personalized pitching process, PR, personalization, and relevancy for the relevancy is just taking your own topics of influence from faith number one, and applying it to their podcast mission. Make sure it's in sync with what they believe that's in alignment with their own brand values and what they're trying to accomplish, who they are serving. Make sure your topics of influence are in tune with them, and then you're more likely to get yes, that's true.

Jacquelyn: (31:21)
Well, not only are you more likely to get a yes but doesn't that serve both you and the podcaster because you're in the right space? I think it's funny because I mean, just from looking at, um, Facebook posts that, uh, in these groups, people ask, I need a podcast, you know, um, interviewees and they'll just start messaging at all before I even hit. Yes, I want to be there. I look at their website, I look at their podcasts. Cause what if I'm not aligned with it? Then I don't want to be on there because it's a waste of my time and their time and their guest's time.

Mai-Kee: (32:04)
I'm really glad that you brought that up because I, I'm in these groups but I'm only ready. That looks to be honest, cause I want to see what people are saying and what they're doing. And I'm almost, I'm almost turned off from those posts because it's literally like, Oh it's me, me, me, me, me, me, me. Like I, that's all I see. And I rarely see someone who asks a question to see whether they are in alignment. I was like, Hey, who do you serve? And I'm like, oh, I'm interested in this person because they actually care about the quality of the and the brand values that you hold and whether it's a mutual thing or not. So you're right that only reach out to shows that serves an audience that you do and you actually, you know, mesh well with the host. I mean like it's Jacqueline like you know, we've had the pleasure of meeting in real life so we are already kind of knew each other and we stayed connected here and there like on Instagram and Facebook and that came to this point. So we already had that rapport and we already knew that we're on a similar wavelength so we knew that this would be a great interview and I hope that's how you feel.

Speaker 5: (33:14)
I'm so happy to have you on this show. Yeah

Mai-Kee: (33:21)
that's a really brilliant point that you brought up but make sure that you are aligned with the values of the, of the hosts themselves because that would give you a really good clear picture of whether you actually have this vibe of being able to happily banter when an interview and laugh and you know, give some really good value bombs away.

Jacquelyn: (33:40)
You have to have that synergy. And I think this, this, this point right here actually applies to so much like when, if you're a brick and mortar and you are working with another brick and mortar and you are looking to bring in, you know, to collaborate. You have to have synergy if they don't serve the same, um, the audience, or even believe in our values as entrepreneurs. If we don't mention values and you can tell that pretty quick. I mean this is not something they have to go diving deep. You can tell pretty quick by the website, by listening to a few of the other podcasts walking into a brick and mortar. You know, cause I own a salon and I have to collaborate with people as well. There are some businesses like we're all holistic and um, clean beauty. Well, I can't, I can't collaborate with somebody who uses all toxins. You know, you have to be very specific and be, um, I'm losing the word, like picky about who you're

Speaker 5: (34:50)
yes. Selective. That's the word I was switching their mind.

Jacquelyn: (34:57)
So important. And I don't think people really realize how important that is because as entrepreneurs, we're so busy, we are throwing things at the wall. You know, some people are just throwing it. But if you're throwing it at the wrong wall, you're wasting so much more time. So be selective and, and caring. And I just think it's so important and I'm really glad that that was stuck to see, I tried to stop her. I tried to go to step three, but this makes all the difference in the pitching process.

Mai-Kee: (35:33)
Yes. And now we can be one to face it,

Mai-Kee: (35:39)
right? So pre-interview prep imposed into your optimization. So this is when you will have a successful pitch and you're very confident that you're aligned and you, you know that your topics of influence will be well received, called speak today. So this day is just, so this phase is all about understanding how you can really prepare yourself on a psychological level and a physiological level before you actually jumped into the interview. And what do you actually do afterward as well? Because what most people think is that, um, you know, the reason why people send pitches on mass, if she gets like, Oh my God, I need X amount of interviews like a month to kind of stay relevant. And I'm like, no, that's not true. What matters is the quality of the podcast and the conversation that you have with the host and when an interview goes live, that's not the only day that it matters.

Mai-Kee: (36:36)
It matters for you know, until the end of time pretty much because this is a piece of content that you can continually add into your cycle of evergreen content to market. So you can break down the podcast interview into an audio ground, like a quick snippet. You can do quote cards, you can create a blog that you could do like a video about it. And like, you know, Jacqueline, right now you're already thinking ahead of like a video piece of content as well as an audio piece of content. So there are so many different ways that you can repurpose it and it can continually stay afloat. And that's what's really important. I'm kind of going to skip over the pre-interview prep, just, just a heads up, something that I love to do and share with my clients and my students is that to create a ramp up routine or what I've learned in recent times is that some of my clients don't want to be wrapped up because that's not, you know, that best-performing state.

Mai-Kee: (37:32)
Some of the meshings need to calm down. So some of them will meditate, have a cup of tea, like non-caffeinated of course. Um, just to really calm themselves down because that's where they are the most collected and confident. I myself, I'm, I have a bit of both, so I'm watching a video. Um, that always makes me grounded. And for anyone who's wondering what that video is, it's actually a one minute advert by Steve jobs is called the crazy ones. And it reminds me that is the people who break the rules and question the status quo that makes the biggest wave because they did a try. That's not what he says, but pretty much the overarching method. And to me, that always reminds me of why I do I do that. In other cases, if I feel like I need to be like super confident and wrapped up, I will listen to all about that bass by Meghan trainer and I will don't around this room knocking the staffy moves cause I'm not, I'm not a fancy person in general, but it's just like the space depending on what you do.

Mai-Kee: (38:40)
Exactly. Yeah. So that's, that's like that's the ramp-up routine. So that's something that, and it's a simple thing like making sure you have your microphone plugged and you tell the people around you that Hey, I'm going to interview you. And that's the concept down. Have notes. Well, not your vocal cords like this. That's a whole process in itself. But that's like the first half of this space. Like this is like the preparation. Yes. And having water. Thank you for your money. Yeah, I know. I was thinking I hate drinking but sorry. Oh, what's really cool is that Jack and I, we actually have the same color bottle. How cool would that be?

Mai-Kee: (39:20)
Awesome. That's like the first half. This is like as you're prepping to go in the interview, but when you do the interview, what happens after? I believe that you want to be the most important thing because the thing is with podcast interviews is not just about visibility, but it's often the starting point of many longterm relationships and we know the power of collaboration. We know what it's like when you really buy well with someone and you have a mutual mission in common and you want to create something big together and it can lead to more things. It could lead to the host hiring you, perhaps not always the audience that might want to hire you, but it could be the host and maybe they have a summit that's coming up and they want to speak on it. Maybe they will have a, you know, event that they're going to run when it's safe to run events.

Mai-Kee: (40:08)
Again, you know, to have you as a speaker or there may, like what's happened to me a lot is that a lot of the hosts actually invite me to teach inside of their paid memberships or their paid courses masterminds. And that in itself is extremely powerful because when, when someone is putting you in front of their paid audience, the level of trust news so much higher and how do you call it, to fate, that trust showing up with so much value and with a heart of service on the interview because this is like, this is like you know, the surface layer of your relationship, but the trust will build as you continue to show up and as you still are in like so in sync with who you are and you believe in your work. That is what's going to ramp up the know, like, and trust factor, which we hear about all the time.

Mai-Kee: (40:57)
No like, and trust. Right? And this is one of the many ways that you can get that. But for me, it's been incredibly powerful because, well, I've found with interviews on podcasts versus, you know, I'm not dissing at all blogs or videos, but there's a reason why I personally chose podcasting because it's an audio medium because with videos you often have to watch them, right? Like to get the most content and blogs you have to stop and read them. So these two mediums are ways that you can let you know, consume content, but it does require you to stop and pay attention. And depending on who you're serving, my audience, they're extremely busy so they don't have time to watch really long videos. And that's okay because I know it works for other people. But I know for myself included, I listened to audiobooks and I listened to podcasts when I wash the dishes when I'm cooking, when I'm cleaning out the house, when I did gardening, like know the other week as well. So it fits into my day instead of trying to make space to fit it. Does that make sense?

Jacquelyn: (42:02)
Totally. And I listened to audiobooks as well cause I don't have time to stop. And read as much as I love having a regular book and sitting there, we're busy. I'm an entrepreneur, multiple businesses, a mother, you know, a wife. All these things that I don't have time to always stop. Now occasionally I do like to have a video and see possible because you get that creative side of me that needs to be able to see. Um, but having the options are so important and audio is the easiest and quickest way to get your point and give value.

Mai-Kee: (42:42)
Yeah. And that's why I think it's so smart that you've done both video and audio because audio is going to really work for those who are on the go a lot. But for those who do want to be able to see the facial expressions and you know, and there are so many nonverbal verbal communication cues that are given through video. So you've covered like both. Yeah. Yeah. So you've covered off,

Jacquelyn: (43:10)
I feel like I need a gold star, but these are so important to be able to have the um, the way to get in touch with people. And that's why what you do is so important. Because when you sit down and entrepreneurs, if you're thinking about being on a podcast or starting your own, all of these things do it right from the beginning and you're going to be so much more successful and you're going to be able to reach and really have that longevity. Because like you said, it doesn't end at just that one podcast. It is a relationship and relationships are so much more important than we give. Then we think about sometimes we're just, I again with the whole spaghetti on the wall, I don't know why that's my thing for the day, but we do. I feel like we throw things and that's the same way in, you know, a lot of entrepreneurs with relationships. It's like, okay, so I did this with you, real quick. Great, thank you. And then you never reached back out or you never like no collaborate again. And I think it's so important. Keep that line of communication open.

Mai-Kee: (44:35)
Yeah. And that's what it's all about really. I mean that's the reason why the topic of networking is so is one of those things that people know that they need to do, but they kind of forget why. It's because they will find that people, the relationships are going to elevate, you know, both of them mutually for years to come. I mean, some of my best friends are amazing people that I know I can collaborate with and I hire my friends. Like I pay them like all price and everything because that's a way that I know that I can freely set them and they hire me back, you know, with no discount, no guilt, no obligation whatsoever. And that's because you built that professional relationship where you actually respect each other as well as not just liking each other, but respecting that they're also a business.

Mai-Kee: (45:22)
And when you see people that way, that you know that they're not just an opportunity maker for you, but literally they're just someone who you can really help look their mission and they may do the same to you. Well, you can do it together. And that in itself is so powerful. And this is kind of like one of the starting points that you can create these relationships because many podcasters are leaders. And so to even begin having this relationship with them, you need to come at it from a place of service. And I guarantee that if you follow these steps that we've laid out for you today, the purposeful strategy that's like pitching and just thinking about the post-interview optimization, that is really going to help you move forward with these relationships.

Jacquelyn: (46:07)
And I am so happy that you came on and this has been so valuable for everyone watching. Um, I want them to make sure to keep in touch with you. I want them to reach out to you because if they are looking to add this on, this is not, you know, negotiable. You've got to get this down. You've got to know what you're doing so that you come at it from a very professional and heart-centered way, which is everything that you're focused on. And that's so amazing. Um, so let's put up your, your website is here and because I put everything on the blog, it's so easy for them to find you. All of your links will be there, all of your information so they can hop right over there and just find you super easy. Um, and then how do you, how do they work with you? I think that you have a few ways.

Mai-Kee: (47:04)
Yeah. So there are three main ways and I'll tell you one of my, actually no, there's, Oh two of them are my favorite. Oh, okay. So let's start with a private. So there are ways to work with me one on one. One of my favorite way of doing that is actually done in a day VIP experience. So if you want to like be on a call with me where we can refine your story and really nail the topics of influence and why you can walk away with a custom pitch that's actually in alignment with your brand and the podcast is going to reach out to, I highly recommend that you consider it done and they VIP experience. And if you're looking for something a little bit more long term, there is another one Oh one option where I train you and your team how to build a self-sustaining podcast guesting system so you don't have to outsource it.

Mai-Kee: (47:55)
But it's not like it's just like, Oh you like we build it and buy or anything like that. There will be a way for us to continually keep in touch. So you know if you need a pitch critique or you need some feedback, you know there is like an ongoing option from that and that. So that's if you want to focus on like the one on one. But if you're somebody who thrives in a group setting and you really get a lot from like feeding off each other's energy and just like being in that group environment. I love it. If you could join the waitlist for my pitch to podcast guest group program, I only take about 18 people per cohort and it's a really, really special experience where we go through the system together and there's just really something special about the group environment. So whichever fellowship boat, whether you want a one on one like VIP kind of experience when you want a group, I think I would love, you know, if any of this has resonated today, I'd love to hear from you and to see if we could get together.

Jacquelyn: (48:52)
Of course, I think that all three of those, I love that you give options so it really does fit with whoever needs help to start, whether it's the group or one on one and done in a day. That's awesome. I mean if we're in a hurry and we just need stuff done, um, you give a lot of options. So I highly recommend all of you watching to go and follow her and sign up for her. Um, the, you know, the waitlist cause right now when we're recording it's on a waitlist. So we'll see when that opens up next. But I just so appreciate all of your knowledge and all of your energy on the call today.

Mai-Kee: (49:38)
Thank you so much. This has been such an enlightening conversation and I think it's just so in line with intuitive life. So thank you so much for having me.

Jacquelyn: (49:47)
Thank you. I appreciate it. Thank you to all of our viewers and our guests. Um, just thank you from the bottom of my heart. This is such fun and this is really why I got into this because look at the amazing people I get to hang out with. Like, this is so much fun. Everyone come over to the blog, check it out, listen to the, um, audio or the video, whichever one you know, fits with you, and we'll catch you on the next one.
 
 
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