Why Every Business Owner Needs a Coach With Andrea Liebross
Talking about the difference between counseling and coaching and what it really kind of came down to is that if you want to have a growth mindset or be future-focused, that's something that coaching can provide counseling is they're doing their job. If they're helping you kind of navigate the past and get to the present.
Andrea Liebross, our guest for today's podcast is a Business and Life Coach for Women. She believes anything, including success on your own terms, can move you from feeling that things are impossible to possible IF you make it all simple, doable and FUN (even the systems). She will talk about the secret sauce to any successful business, and what you're worth: how to put a price on it.
Don't leave without downloading your Intuition Meditation and following Andrea Liebross's links below
Listen to the podcast here!
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Here are so follow-up questions I got to ask!
How/why did you start your business?
What makes your business unique?
Both business and life are fair game for coaching
I want to directly impact the lives of 1000 women each year - so that they can make money, move forward and manage life.
I love it!
Did You Experience Failures? If So, What Did You Learn From Them
Of course! Failure is the currency of success.
Managing my thinking
Coaching in different formats to reach more people
You can't love others until you love yourself.
What advice would you give someone interested in starting their own business?
Just start - don't wait - you'll never be "Ready"
If you would rather read the interview, feel free to check out the full transcription below!
I want you to have the business that is aligned with your values and deeper passions, instead of settling for what everyone else tells you, you and your business should look like you are here to fall deeper into love with your passions and be a leader in the beauty industry. And it is my mission to educate as many professionals as I can so that we can all create the success.
We want care for our clients and make earth-friendly impact on the industry on a larger scale. Welcome to the enlightened hairstylists podcast. I'm your hostess, Jacqueline Rodriguez. And I've been in the beauty industry for over two decades. And I love educating other hairstylists beauty professionals and salon owners on how to create holistic, sustainable salon environments so that you can reclaim the joy and passion you have for the industry.
We're going to dive deep into harnessing the power of energy work neuroscience, to break through limiting beliefs and create the wealth and freedom you want in your business. So let's stop the overwhelm and the burnout and tap into the passion that got you into the industry to begin with. Join me here weekly, to learn how to listen to your intuition, rewire your brain,
to work for you instead of against you and create healthier holistic approach to your business. I believe through greater numbers, we can have change. Hello and welcome back to the enlightened hairstylist podcast and show I am. Your host is Jacqueline Rodriguez. And today I have another really special guest Andrea liberals. She is a business and life coach for women, and she has got some wonderful tips to help you really get aligned in your life that also trickles over to your business.
So without further ado, let's bring Andrea up. Hello. Hi Jacquelyn. Thanks for having me. Of course. Thank you for being on. I'm really excited to get to talk to you more and learn all about what it is that you're doing. It's such important work. It is, it is. Everybody needs a coach to help them. Yes.
Yeah. It's a very important thing and something that I don't think we realize or that we think, oh, it's too expensive, or I don't really need that because I have the interweb where I can find out all the information ourselves. Right? So you can't find out a lot of things on the interweb. That's totally true. But what I like to say is when you are,
you're stuck in your own little peanut butter jar. You're, you're stuck in the jar and it's really hard to see the label and to see what's going on around you and change that could be occurring when you're stuck in your own little jar. Like we all, this is a human right. We're human we're in our own little space. So yes, you can Google.
The Google's can help you, but putting it into action is a whole other thing. Cause you're in your own little world. Yeah. And it is, in my opinion, with coaching and mind you I'm being a coach. I totally get it. But also I have taken years and I have multiple coaches. I have invested my time, my money and everything into coaching because I have found that it is a fast track.
Everything that I do when I am focused on working with a coach and starting to implement things in a specific way, I get outside of my box. I get to see things that I, like you said, we don't get to see the labors I get to see then what's happening and course correct or change or pivot as needed. And it has fast-tracked my entire business.
So It's interesting. You say that because yesterday I was having a conversation and we were talking about the difference between counseling and coaching and what it really kind of came down to is that if you want to have a growth mindset or be future-focused, that's something that coaching can provide counseling is do, they're doing their job. If they're helping you kind of navigate the past and get to the present.
But if you're wanting to move forward and as you said, fast track, it it's super helpful. That's not really what we thought we were going to be talking about, but it's a good point. Like I said, when we were talking before this, everything comes up exactly the way it needs to be. And I just go with my instinct, I just talk and have real conversation.
And so before we go on, I want everybody to know who you are and tell us about you. Yeah. So I, I am a business and life coach for women. So I like to say that business and life are very much intertwined, especially as entrepreneurs. It's really hard to separate them out because the decisions that we make in our business are impacting our personal life and vice versa.
So when I work with my clients, everything is fair game. So even though a lot of them come to me with more business oriented types of challenges or issues, when you really dig down deep, a lot of times it's stuff going on in the background, maybe at home, that's impacting the decisions they're making in their business. And my, my background in my background,
I have two kids. One's 21, 17. So two older kids, one has been in two dogs and, and I have started several businesses, but this one is kind of where I've landed at, because this is really what I love to do. I love to help people grow. That's that's kind of the bottom line. Yeah. And it's a beautiful thing to support and lift people up.
Yeah. I don't know. But I feel like it's so fulfilling. It's really fulfilling. And you know, a lot of times, you know, people say like, don't you get tired, like talking to people all day. Isn't it tiring? It's really not. It's very energizing for me. And I, I think my clients, a lot of times hopefully walk away energized and I become gain.
I kind of grab energy from them to keep, to keep me going. So I do love doing what I do. And also with the, the worldwide web here, I'm helping people out really all over the world at this point. Yes. Oh my goodness. That has been so amazing. Like I had a interview earlier this morning that was in Switzerland and another in Dubai.
Like this is amazing stuff that we get to be a part of. And there can't be enough of us because when we're looking at the industry and just the world, everyone needs support. And when I, when I have surveyed people, the one thing they say is that they don't feel supported. So here we are here, We are Sitting together talking about things to,
to lift and support the world. And that's such powerful stuff. And I, I too, I mean, I get so excited. Like I can talk all day and then I have my quiet time, like I'm done on the day. I'm like, okay. Or I'll have like a fun day where I'm like, don't talk to me, my downtime to recoup,
but it's super energizing to me because like you said, where we're doing something so impactful and it lifts my spirits every single time I see somebody had those aha moments. And I think a lot of times also, when you look at, I hear this too, with new clients, they'll say, well, everyone I talked to that's successful has a coach.
So I don't know what that says. That says something right. That's Yeah. Yeah. Well, because again, I know for our industry and I speak for the beauty industry, there's a lot of competition. There's a lot of like, I don't want to be too open because I don't want them, you know, to take my ideas or so we end up lone wolfing it and we feel alone because our family doesn't what entrepreneurs do.
And that's the one thing as an entrepreneur, I've realized is my family so supports me and they're not entrepreneurs, so they don't get it. So having support in the entrepreneurial world is completely different than having family supporting you and being there for you. So it's, it's, That's an interesting concept too, because a lot of times like people will say, well,
my family is super supportive, but they don't get it. Right. So what's interesting in that is that they're not the ones doing the work. Right. They're not the ones out there. So they really, they can only support you to a point it's you, that has to make the difference or it's you that has to do the work to become the success.
Well, sometimes this happens with money too. I don't know if you've noticed this. Someone says, I don't know if I want to spend that money. I have to talk it over with my spouse or my partner. And sometimes I'll say, well, what do you think they're going to say, well, they're really supportive, but I don't know.
This is a lot of money, whatever, whatever the cost is and whether it's like coaching or buy more supplies or whatever it is, right. Doesn't matter. But really, you know, I sometimes will kind of coach back and say, okay, but are they the ones that are going to have to do the work to grow your business? Or how would they know what supplies you need to buy?
Like, they're not the ones in it. So yeah. It's nice to have that outside impartial party supporting you. Of course. And it is, it's true. Unless your spouse or your family is in the business and they control like the money aspect of it. Okay. Then, yeah, that that's a collaborative, but with my, I mean,
my husband has no idea what I spend or don't spend or why. I mean, he sees packages arriving. It is right. It's what I have invested into the business and into myself. Yeah. Those types of things, you know, we do get the support from our family who are, they're like, yes, you can do this. But even with the money aspect or let's just think about like,
as entrepreneurs, we work a lot. Right. Even when I mean, I take my time off, I don't work the weekends anymore, but I'm still an entrepreneur. So I think about things where I might be like, my family never knows if I'm talking to them or if I'm talking into my phone, cause I might just be writing down a quick audio from myself so that I can store it and then take a look at it during the week.
But they don't understand what it is to be an entrepreneur. And when you have a coach or just a community of entrepreneurs who are there and they get it, say game changer, because then all of a sudden you're able to go and talk to them and explain, well, you know, I ended up working over the weekend because I had a big project coming up.
They get it. And again, they're able to support you in a different capacity. Absolutely. Absolutely. So sometimes this comes down to kind of you questioning, like, what am I, what am I worth? Which is one of the topics that you and I talked a little bit about before we went on air and I think, you know, what do I charge?
What am I worth? What do I spend? All that kind of stuff. And really what I think is it comes down to three different beliefs. It really comes down to belief in your self. Okay. So belief that, you know what you're talking about, that you've had the training, for example, if you're talking about what you're going to charge,
if to have belief in yourself, you've got to have belief also in the emotional and financial maturity of your customer or your client. Like they get it that if you're cutting their hair and this, you know, this, isn't your first rodeo, you know what you're doing and that they see. So they have that financial maturity and knowing that this is worth it.
Yeah. And then the third thing is believing in the services you offer. Like, this is something I want slash need slash value. So it's belief in your own maturity as, as the person or the provider belief in their maturity financially and emotionally that they can like work through this and then believing in the service you offer and the value that it provides.
So when we have like drama, okay, over what we're charging or what we are spending, it really is just coming down to a conflict between those three things. Yeah. It's not, it's something between those three things. There's, there's a conflict in your brain and that's really got to get worked out. And it can be, I can't say that.
I think most people believe in themselves and their own maturity. Like if I really dig deep, they're like, yes, I know I do know what I'm doing. I do know what I'm doing. The conflict more likely is believing in, but like your client can handle it or your possible can handle it or believing in what you're providing is valuable. Those two seem to be where there's more drama.
And I totally see that. Especially like the first thing that popped up when you're talking about believing in an emotional and financial maturity of your customer or client, how did the times we assume that clients aren't willing to, like, if we're doing a price increase that they're going to freak out and leave, or if we are talking to a new client and we're like,
this is, this is how much I cost. Like, yes it's okay. And I think as, as an industry, we also, we were taught in the beginning. You can do everybody do everybody. So everybody's your client. And I remember in the early days of me being in business, I'm like, if you have hair, I can take care of you.
And I'm like, wait, now I know. And I believe in my saw my offers and my service, I'm very niche down. I focused strategically on clients and stylists that are interested in holistic, sustainable and healing services. Yes, I can cut anybody's hair. But when I say my haircut is XYZ or my services, this, I know that it may or may not work for the client,
but it doesn't mean anything on me. No, it may not be a perceived high value for them. And that is okay. But then somebody else doesn't like blink an eye and they're like, oh yeah, no problem. That's who we're looking for. That's who we're looking for. And it's okay to say goodbye to the people that, that are not for you.
Right. That's okay. That's interesting. You said that. Cause everybody, everybody has hair. Everybody can be your clients. Right. True to a point from a very practical standpoint, but not true from the way they are thinking, because not everybody is going to see the value or as mature enough to, to understand the, the benefit going to someone say with experience,
if that's the case. Yeah. And I've had complete instances where I have clients come in, I live in like a horse county. So lots of people who are out, they have money. And here's the thing is you assume when they come in and they've got really long hair and they get their hair cut once a year that they just don't want to,
like, they don't have the money to keep it up. No, they, they honestly, it is not valuable to them. And I literally had people come into my salon and say, horses don't care what I look like. I need to be able to braid my hair and pull it back. And they, they value coming into a good swamp,
but they may not come, but once a year, so we can never assume what the client is thinking. And when we hone in on what it is that we do, and we say no to the clients who don't work for us, who don't light us up, who don't just excite us. Correct. When we do that, all of a sudden it frees up space for the people who see all the value and who want to be there And interest when you said the person that comes in the once a year.
So here's another thing to kind of like wrap your head around. If you're listening, what you're providing is not just a haircut or a service in that hour. Okay. Let me, let me take an hour. But I want you to think about it as if you are providing them a service for the whole year or until they get their next haircut.
It's like, you're not providing something that's only lasting an hour. You're providing something that's lasting a year or in that person's case. Right? So like when I work with clients, you know, typically I work with clients for at least six months. That's kind of the minimum. Some I've worked with for years, but at least six months. And I say,
listen, I am providing you not just value for these six months. I am providing you value the over the span of a lifetime with the tools that you're learning. So this isn't just a price tag for six months. This is a price tag for life. And you're really, especially when you're doing what I do. It's, it's, you're opening kind of like a,
I have like a vision in my head of these big French doors. It's like, you're opening up the doors of, of transformation or change for them. They're going to walk out of that salon thinking totally differently about themselves, or I'm opening up an opportunity for them to create more business or grow somehow in what a personally, professionally. So it's kind of opening a door of transformation,
not just an hour long process. Most definitely. And when people sit in our chairs, I mean, we are literally transforming them within an hour, but they get to go so much longer with that transformation. And that is one of the points that I've always loved about being a hairstylist is I can take someone in a few hours and truly transform their entire look and the person that they're being when they come in and when they leave are this it's.
So it's just such a beautiful process. And I love that you brought that up is we get to expand our minds and really look at like, okay, so it is a full transformation. And until they come in, whether it's six weeks or a year, they get to live with that transformation that we have provided for them. So, yeah, that's a whole like,
so that's, when you talk about emotional or financial maturity of the customer client, like they need to be able to see that, right. And it's, it's helped what you're doing and what I'm doing. They think about themselves in a whole different way after they have experienced the service that we are providing The most. Definitely. Yeah. I love that you brought that up.
Cause I don't think I've ever even thought of it that way, especially for the hairstyle. I got that for coaching, but for clients who come in and sit in my chair, it is. And especially with the services that I provide, because I really do believe in my services and we talk healing and crystals and all sorts of things that you don't typically get in a haircut appointment or a color appointment.
So they get to take all of that knowledge and tools. And that's the thing. We have a captive audience and they trust in us. I mean, everybody knows hairstylist. We're like therapist, you, you tell us everything because they trust in us. So we get to sit and, and really take that to a whole new level of transformation for them and share life experiences that would help and support them in their transformation.
It's it's I just did a whole little segment on what you wear. Okay. Like what you wear matters and what you wear matters or what your hair looks like matters because it helps how you think about yourself. And if you're, if you're in feelings, how we feel is what dictates all of our actions or inactions what we do or what we don't do.
So you can think about that in a couple of different ways. You can think about that as being the hairstylist and what you're an annex slash business owner, you are, how you feel is impacting your actions, what you're doing or not doing. Okay. So if you're feeling not confident in your pricing, for example, then you're not blurting out that higher price.
Right. But if you're walking away too, from a haircut and you're feeling amazing, that's going to impact what you're doing when you get home or what you're doing the next day or over those six months. So feeling is really what, what triggers or creates what I like to say, your actions and actions or reactions. And we both are giving someone the opportunity,
whether they take it or not as a whole other story, but the opportunity to feel a different way. That is such a beautiful way of looking at it. And I think a powerful way of looking at it. And especially like you said, as a hairstylist where, I mean, we talk about clothing all the time, what you look like when you come in and how that actually impacts your business and how it will your clients look at you,
how they perceive you. And especially in the beauty industry where, I mean first look and what we wear and what our hair looks like is kind of that immediate attraction, but so much more than that, because it affects, it totally affects your confidence in say, in your pricing or giving the client a new service, like telling them about something new that you're doing and the way that they leave your salon,
your chair, when they are feeling amazing, they go out and create. It's like a domino effect for them too, because everybody they touch after that is affected. So you affect not only that one person, but their family, their friends, everybody who is around them because it's, it has transformed the way they're being in your chair. So that made me think of something else.
That's concept of what I call like a value bank. So what I mean by that is when we, in a business owner perspective, let's just say that you're adding additional services to your repertoire or you're selling different or different products, for example. So a lot of times we have hesitant, we hesitate to bring that stuff up because we don't want to feel,
it sounds pushy or salesy or whatever. Right. But what you're really doing is you're giving them, you're, you're adding to your value banks. So I like to pick I'm big about like how I picture things analogies, but I, I truly picture it like a box or a, or a bank vault. And you're just putting things in there and they can take them out or they don't have to take them out.
They can, they get to choose the person that's like listening to you. And that value bank concept is really powerful because it doesn't matter whether or not it really doesn't matter in the end, what they take out or they don't take out. You just keep adding to your value bank of what you're offering. So that's when, when we hesitate to say,
to add things on so to speak, it's really just, you're adding value Most definitely. And that, especially in my realm of, you know, some of the hairstylists here may already be into holistic and may not, or wanting to change, but it can get fear can get in the way, like, what are my clients going to say? What are,
you know, how am I going to talk to them? And is this worth it to me? Is it worth it to the clients? And as you start going through and you do change your mindset around it, it's creating value and you get to use your value bank, put stuff into it. And then when you're confident about it and you have this beautiful value bank,
people will come and you attract the people who see all the value and they are your loyal raving fans because of the work that you already put into it. Correct. And I think you want that, that brings you to the point of who do you want to work with. Right. So it's okay to say goodbye to the people that you don't want to work with.
Right. And what we worry about that again, what are they going to think? What are they going to say? I don't want to hurt their feelings. They've been with me for 10 years. They've been, they've been loyal. They've been nice. They've been whatever. Yeah. But that's okay. It's okay. If you don't want to work with them and they're not going to,
and you don't want to, they're not, they're not following, like you've evolved. Let's say you have more of this holistic, like you've evolved if they don't want to come. That's okay. That's okay. Because what's the worst thing that can happen if they don't come, you lose out. You just say, well, I lost a client. Do you have a guess what you made space for anyone.
And is it re, is losing that client really worse than you feeling the way you feel about working with them currently? Because everyone listening has either currently has, or has had in the past those clients that you look on the book and you're going, oh man, I just here, she's coming in today. Yeah. Oh, I have to like mentally prepare.
I honest, I, like I said in the beginning, I was that I could do anybody's hair. And I had people on the books, like were Sundays. I was like, oh, I don't, I don't even want to go in because everybody I was seeing was super draining to me when I decided to switch over and I went full holistic.
I did lose some clients. I, at some, I was like, Hey, this is not going to work. I had to fire the client. And some just said, this isn't for me. And they went on. I, when I was firing clients, I actually gave them a list of people that I was like, look, your energy would totally vibe with this person.
And I think this is a beautiful connection for you. And it did open up all of these spaces for me to fill with. I have no clients on my books where I'm like, oh, here she comes. Or here I love every minute of my day because I get to talk to amazing people who they're excited. I'm excited. The energy flows beautifully.
And it's, it was so worth it to let some of those clients go to make space. And I know it's scary. It is scary, But this tells T take some self-confidence. And I always like to say, what self-confidence is, is the willingness to experience any feeling positive or negative. So if you're willing to feel that a little tinge of maybe a negative,
like a dread for a little bit, that that's a sign of being self-confident. So that's the something that I really, I work on with my clients. I love that. I love that. Yeah. Because we think of self-confidence is just always feeling positive and feeling good about it. But it's both, It's both it's being okay with feeling that negative stuff.
Right. That's that's truly self-confidence. Yeah. Being uncomfortable is something that I've gotten comfortable with. Yes, Yes, yes. It's it's being uncomfortable. Absolutely. Yeah. Well, I have loved our conversation and I want to mine time so that we, you know, all of my conversations, I feel like I could just go on for hours. I want to know where can we follow you?
Find out more information, get to know all about you. Yeah. So I too have a podcast it's called time to level up and you can find it on all of your favorite podcast sources. You can also check out my website, which is Andrea Libras, L I E B R O S s.com. And I'm on social media. Probably the best place would be potentially Instagram,
but I'm also on Facebook and LinkedIn and something that may be helpful for your audiences. There are tons of free downloads on my website, as well as on Pinterest. So if any of these concepts ring a bell with you and you want to learn more, you might find out more there. Wonderful. And like every episode I will have all the links,
every which way you can find Andrea and make it really easy for you to go to the podcast or to the blog on the website. And everything will be listed there for you so that you can follow Andrea, get in contact with her and just let us know. We're both here for you. This is what this entire podcast is for. What did you get?
Like, what did you take away from this? What aha moments did you have? Let us know in the comments, because we, I love to like talk, I'm a real person, the email and the Instagram accounts. So talk to us, let us know what you enjoyed and what more you need. So thank you so much. And what are your top three takeaways?
That's my, that's my thing. What are your top three takeaways? Yeah. What are your top three takeaways and let us know so that we can keep giving you that content. So thanks for having me Jacquelyn. I appreciate you. Thank you so much for being here. I love what you're doing and we will continue this conversation another time because you will definitely have to have you back on the podcast.
Thanks so much. All right. Thank you. Thank you everyone for watching and make sure you come back next week to catch another show.